Do you make the same mistake I was making?
Half a year ago or maybe even more I’ve discovered a powerful online tool provided by Google without any charge.
It is called Google Analytics and helps webmasters to find various information about their website’s traffic.
I’ve played a little bit with this toy and then I’ve completely forgot about it.
While preparing the launch of her new ebook, my good friend Laura Cozzi asked me to review her work.
Being very busy I’ve hesitated but then I’ve said to myself, “Why not? I may find useful new things after all, and make a friend happy!”
So I’ve started to read her “Website Promotion in a Box“.
While reading one of the first chapters, I was suddenly intrigued by what she was saying about my good old friend Google Analytics. I’ve closed the book, logged into my account, spent some minutes and bang!
Laura had right! I am not allowed to reveal more from her book, but what can I tell you is that Google Analytics is the best tool a webmaster can have for checking his website traffic, seeing the conversion rates, finding what are the pages that need to be modified because many visitors do not like them for a reason or another, and so on.
What’s the moral of today’s story?
Never refuse to read other people’s opinions about the tools or resources you think you know very well.
It may help YOUR business ventures … a lot!
By the way, if you have a website, you shouldn’t miss Laura’s 5-day e-course about website promotion. I was almost forgetting to add: it’s free …
Now I’ll go back to read her book and see what other news I will find …
Have a great weekend,
Adrian
P.S. Please don’t spread the word about Laura’s new project because it is not launched yet. Get the course and … shhhht, don’t say a word!
Published in Ezine Advertising Info Newsletter on 1st of February 2008.
