Ezine Advertising

I won’t talk too much about automatic traffic exchanges or safelists that are not credit based. They are simply a waste of time. Why?

Automatic traffic exchanges – the user can let his computer surf the websites while he is watching his favorite movie. If you expect a computer to buy something from you or signup for your newsletter, no offense but … there must be something wrong with you.

Safelists that are not credit based – the users receive tons of emails, they don’t have any obligation to do anything (like opening the emails) and the most important fact is that they joined the safelists in order to send their own ads, not to read your ads, buy your stuff, or learn something.

Now let’s discuss about credit based safelists and manual traffic exchanges. They are definitely not the very best option when you want to advertise something, but they work … if you know how.

The major mistake the users of these safelists and traffic exchanges make is that they are like trying to sell a luxury car to a homeless. There is nothing wrong in selling luxury cars. Its’ not a crime to be a homeless. However, trying to sell a luxury car to a homeless is a waste of time and a naive attempt. I guess you didn’t get my point yet, did you?

Let’s focus a little bit, be honest and respond to this question: who are the users of the safelists and the traffic exchanges? The largest part of these users can be matched to one of the following categories: freebie hunters, people who cannot afford to invest in a better but paid form of advertising or people who are not willing to pay for advertising. What’s the common point for all of them? They are not typical buyers (remember this because it’s very important). For avoidance of any doubt, the same like no one is to be blamed because of driving a Toyota instead of a Rolls Royce, the same these users don’t have to be blamed because they are not typical buyers.

Now comes the problem, not theirs but yours: if they are not typical buyers but freebie hunters why don’t you take into consideration their willing and try to sell them your stuff? Are you looking for failure? If you don’t take into consideration your prospect, you cannot succeed. If it is very likely that your prospect is a type of person not willing or not affording to invest money so quickly, then offer her or him something free and you have bigger chances to succeed. I hope you won’t ask me what you get if you offer something free … But if you do it, here is my answer: give something free in exchange of subscribing to your newsletter. Then via your newsletter, keep in touch with that prospect and offer valuable information & stuff, both free and paid. Maybe they won’t buy anything tomorrow. Maybe not next week. But … maybe next month is that month when your goal will be
accomplished.

If you’re patient, you can succeed with these types of free advertising. If you try to sell something during the seconds when the prospects are visiting your website then … you have very big chances to fail. You know why? The visitor clicked on your link because she or he wants credits, not because she or he is interested in your website. Such visitors are “visiting” tens or even hundreds of pages, one after another… Don’t expect them to actually read all the pages and buy something. It’s absurd to believe this …

Conclusion: stop wasting your time or learn how to properly use the traffic exchanges and the safelists.

To Your Success,
Adrian Jock

P.S. I dedicate this article to some of my affiliates who are trying to sell my recent ebook Ultimate Guide to Solo Ads by promoting it via safelists and traffic exchanges. A lot of traffic was wasted and their result was a big fat zero, while other affiliates sent a much lower amount of traffic but still got sales. I wish I would be able to show them my website log in order to see how all their traffic bounced (visitors closing the browser’s window within seconds, without reading anything). So many resources and so much time wasted for nothing …

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This entry was posted on Monday, July 20th, 2009 at 12:34 pm and is filed under Miscellaneous. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.