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	<title>Ezine Advertising</title>
	<link>http://www.ezineads.info</link>
	<description>tips &#038; reviews</description>
	<lastBuildDate>Mon, 06 Dec 2010 19:07:17 +0000</lastBuildDate>
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		<title>How a Publisher Can Destroy Your Ezine Advertising Campaign</title>
		<description><![CDATA[Yeah, you read it well. An ezine publisher can destroy your ad campaign if you don&#8217;t take care who you are placing your order with. Don&#8217;t assume the publishers and the ezine ad co-ops are all professional. There are a lot of amateurs in absolutely any field. I didn&#8217;t initially plan to write this article [...]]]></description>
		<link>http://www.ezineads.info/ezine-advertising-tips/how-a-publisher-can-destroy-your-ezine-advertising-campaign</link>
			</item>
	<item>
		<title>Solo Ads, Guaranteed Clicks and Gods</title>
		<description><![CDATA[Today another customer asked me how many clicks he should expect from his solo ad after I publish it in my ezines. I can&#8217;t guarantee clicks and that&#8217;s written also in the FAQ section of my site. The question isn&#8217;t why that customer didn&#8217;t read the FAQ &#8211; that is not very uncommon, the question [...]]]></description>
		<link>http://www.ezineads.info/ezine-advertising-tips/solo-ads-guaranteed-clicks-and-gods</link>
			</item>
	<item>
		<title>Solo Ads Advertising &#8211; Case Study</title>
		<description><![CDATA[This morning I was discussing with another ezine publisher about a solo ad submitted by one of our customers. The P.S. of that solo ad was &#8220;The squeeze page may look a bit dull, don&#8217;t worry, X [= un unknown marketer] does that very often. Hehe!&#8221; and the squeeze page was indeed quite awful. My [...]]]></description>
		<link>http://www.ezineads.info/ezine-advertising-tips/solo-ads-advertising-case-study</link>
			</item>
	<item>
		<title>Yet Another Ezine Advertising Secret</title>
		<description><![CDATA[Every ezine advertiser knows that ezine advertising is a numbers game. The formula is simple: more subscribers = higher price for the ad and higher expectations for that ezine advertiser. Nothing uncommon, right? Now let me tell you about a variable that is not included in the formula mentioned above and is not taken into [...]]]></description>
		<link>http://www.ezineads.info/ezine-advertising-tips/yet-another-ezine-advertising-secret</link>
			</item>
	<item>
		<title>Ezine Advertising: The Simple Math Doesn&#8217;t Work</title>
		<description><![CDATA[No matter if you like it or not, ezine advertising is a complex process. If you try to simplify it, you save some time but you won&#8217;t get better results unless you&#8217;re lucky. One of the common mistakes the advertisers make is to simplify the assessment of an ezine advertising offer by checking only the [...]]]></description>
		<link>http://www.ezineads.info/ezine-advertising-tips/simple-math-doesnt-work</link>
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