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    Writing ALL CAPS: Good or Bad?

    Many ezine advertisers use ezine ads that contain one or more lines that are written using only capital letters.

    They don’t know that …

    1. ALL CAPS is considered as YELLING at the reader. Is it good to yell at a person which you expect to read your ad, click on your link and sign up for your program or buy your products?

    2. A whole line or more written ALL CAPS is penalized by spam filters. Is it good when a spam filter blocks the email containing your ad and no one gets it and of course no one reads it?

    3. Write an ad ALL CAPS and then write it also normally. Then look at both of them and you’ll see that the ALL CAPS ezine ad is harder to read. Visit any serious website and see that no one writes lines and paragraphs ALL CAPS. Why do you think this happens? … Is it good to make your ad hard to read?

    Well … now you should already know the answer … It’s very bad to write ezine ads that contain one or more lines ALL CAPS.

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    This entry was posted on Monday, August 25th, 2008 at 7:00 pm and is filed under Ezine Advertising Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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