Ezine Advertising

The success of a solo ad depends on the following:

1. The subject line of the solo ad
2. The ad copy (the content of the solo ad)
3. The landing page where the reader finds more about what you promote.
4. The product/service/program you promote

Let’s talk now about 1, 2 and 3.

1. The Subject Line of the Solo Ad

A reader can do 2 things after reading the subject line of your solo ad: to delete the email or to open it. This is the first very important step. No matter how good is the product/service/program you promote, if the reader deletes your email because of a poor wrriten subject line … you fail.

2. The Ad Copy

If the reader passes the first step, the content of your solo ad must “force” the reader to click on your website’s link. The reader may click on your link or may delete the email if the content of the ad is poorly written. Again … no matter how good is the product/service/program, if the reader deletes your email because of a poor ad copy … you fail.

3. The Landing Page

The reader passed on more step and you’re almost done. However, you should take very much care … If the reader reads the page and doesn’t understand what to do or doesn’t like what he/she is supposed to do … you fail … no matter how good is the product/service/program you promote.

* * *

As you can see 1, 2 and 3) above are not related to the product/service/program you promote, but are extremely important and you can fail no matter what you promote.

Take care!

This entry was posted on Friday, July 25th, 2008 at 8:22 pm and is filed under Ezine Advertising Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.