Comments on: Stop Talking About YOU in Your Ads http://www.ezineads.info/ezine-advertising-tips/stop-talking-about-you-in-your-ads tips & reviews Fri, 30 Dec 2011 17:20:55 +0000 hourly 1 http://wordpress.org/?v=3.0 By: admin http://www.ezineads.info/ezine-advertising-tips/stop-talking-about-you-in-your-ads#comment-6257 admin Sun, 09 Nov 2008 07:42:11 +0000 http://www.ezineads.info/ezine-advertising-tips/stop-talking-about-you-in-your-ads#comment-6257 "Sorry, I made a mistake" is a marketing technique that makes me unsubscribe if I notice that is not a real mistake but a cheap trick for repeating an advertisement. “Sorry, I made a mistake” is a marketing technique that makes me unsubscribe if I notice that is not a real mistake but a cheap trick for repeating an advertisement.

]]> By: Brian D. Hawkins http://www.ezineads.info/ezine-advertising-tips/stop-talking-about-you-in-your-ads#comment-6244 Brian D. Hawkins Sun, 09 Nov 2008 01:48:05 +0000 http://www.ezineads.info/ezine-advertising-tips/stop-talking-about-you-in-your-ads#comment-6244 Well said. It's hard to resist beginning a sentence with 'I' if we're in the wrong frame of mind. I absolutely agree that we need to focus on the reader and what will trigger their action. I also noticed there seems to be a lot of subject lines such as 'Sorry, I made a mistake' or 'I apologize' or 'Correction' only to find it a lame excuse to send the same email an additional time. Most can see right through this marketing ploy. It also falls under your Stop Talking About YOU in Your Ads tip only they actually use it in the subject line too. Well said. It’s hard to resist beginning a sentence with ‘I’ if we’re in the wrong frame of mind. I absolutely agree that we need to focus on the reader and what will trigger their action. I also noticed there seems to be a lot of subject lines such as ‘Sorry, I made a mistake’ or ‘I apologize’ or ‘Correction’ only to find it a lame excuse to send the same email an additional time. Most can see right through this marketing ploy. It also falls under your Stop Talking About YOU in Your Ads tip only they actually use it in the subject line too.

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