Solo Ads, Guaranteed Clicks and Gods
Today another customer asked me how many clicks he should expect from his solo ad after I publish it in my ezines. I can’t guarantee clicks and that’s written also in the FAQ section of my site. The question isn’t why that customer didn’t read the FAQ – that is not very uncommon, the question is … why people ask such question?
Do you know the answer? Here it is …
There are tons of scammers out there and they can guarantee you anything you want (yeah, sure!) The problem is that some people are not able to see the stamp located on the seller’s nose. It reads, “I’m a scammer, run away!”. For no matter what reasons, some people won’t buy the guaranteed thing; but … hey, at least they “learned” something, for example: the publishers can guarantee hits for anyone who buys some ad space from them (!) and then when the right time will come, that customer comes to me and asks, “Hey, how many clicks do I have to expect?” This is what they learned, isn’t it? Choose
carefully your teacher!
There are also some marketers who are not really scammers but use all sort of tricks in order to be able to offer you what you want, even if that is useless for you and is not what you were expecting. Such sellers can guarantee you hits without being scammers. Their ezine is actually a “get paid to read emails” program and the readers get credits every time when they click on links. The customer will get what it was promised: the guaranteed clicks. The sole problem is that most of these clicks are useless. Most of the “readers” won’t actually read anything, they were looking only for getting their credits. That’s not what the customer expected, right?
And there is a third case, a special one: all expert marketers who guarantee hits posting their offers on professional places like Warrior Forum and other similar places. They are not scammers, they don’t use tricks, but in the same time, believe me, human beings cannot offer what they offer… So … what are they? Maybe aliens. Or maybe gods. I don’t know exactly. For all of them I have myself a question …
I would like to offer to their readers a free ebook titled “Arimaa for Experts”. How will they be able to fulfil their promise and deliver the hundreds or even thousands of hits, without scamming me and without using tricks?
What I can guarantee myself is that 99% of their readers don’t even know what arimaa is. As a consequence I can also 100% guarantee that those 99% of their readers won’t be interested in my “Arimaa for Experts” (they are not even arimaa beginners, so how they can be interested in a book for experts?). Now do the math!
Got my point? Those guru, experts, gods, aliens or whatever they are won’t be able to fulfil their promise. So … why do the advertisers expect a poor human being like me to be able to guarantee hits? … I’m not a scammer, I don’t use tricks and I’m not a god. Sorry to disappoint them!
To Your Ezine Advertising Success!
Adrian Jock
P.S. For more interesting ezine advertising tips, you can subscribe free to Ezine Advertising Info newsletter.
P.P.S. Recommended reading for every marketer who wants to master the solo ads topic: Ultimate Guide to Solo Ads
Any reproduction, retransmission, or republication of all or part of any document found on EAI Blog is expressly prohibited, unless the Author has
expressly granted his prior written consent to so reproduce, retransmit, or republish the material.
That is well written. Everyone is looking for the guaranteeed “magic button” or guaranteed “anything” that will solve the internet marketing problem once and for all. There isn’t one. We have to learn, try, test, and improve. There are no guarantees.