Low price means poor quality?
The idea to write this article came to me when one of my subscribers sent me a feeback regarding a classified ad he purchased via 2Bucks an Ad.
He said,
“I do believe Ezine advertising is very powerfull. But my short experience with advertisement showed me also that for low price you get low quality results.”
Well, that’s not true!
Low price does NOT mean low quality!
Let me explain you what is the misunderstanding …
How much is the best coffee in the place where you live?
One or two dollar for a cup of coffee, maybe less. Right?
How much is a good car?
Some tens of thousands, maybe more, right?
The cup of coffee is very cheap in comparison with the car. That coffee has a low price, right?
Does this mean that the best coffee is of low quality?
Oops! Best coffee, low quality? That’s a nonsense. Understand the point?
The price reflects the product or service you buy, not another product you have in your mind.
When you buy something … you need to understand very well what you buy.
Let’s go back to that subscriber. He liked very much the low price for the ads, but he didn’t understand very well what he purchased.
That’s why he made mistakes and now he was blaming … the low price!
The fact is that he didn’t understand that he MUST stay subscribed at least until his ad is published and he unsubscribed from the ezines.
Of course his ad was NOT published because he didn’t comply with the rules he agreed and of course that in such situation the result was zero.
What was the problem? The low price? No way.
The problem was that that subscriber didn’t understand what he purchased and his expectations were high.
So, don’t make the same mistake. When you buy something, take care what you buy. It may not be the product or service from your mind and if you still buy it …
It won’t be anybody’s mistake but yours.
Thank you very much for this post. Some people go into things blindly not knowing all the details and not having an understand of what they have purchased as you said. I have been doing bussiness on the net for 8 years now. The advertising I do has been very productive. It has been that way because of ezine publishers like yourself and believe me when I say. All of the ones I have made a business relationship with in this recards has always done right by me. My hat is off to you guys. You all have my respect. I say thank you for your hard work.
Thank you for your nice words, Robert!
Excellent Point!