Ezine Advertising

When it comes to ezine advertising, one of the questions frequently asked by newbies is “What is the best ezine to advertise with?”

If you check the responses they get, you shouldn’t be surprised seeing that usually the potential advertiser asking that question never gets the answer he needs. Why is that?

First of all, as a general rule, if you don’t ask the right question, you may never get the right answer. You need to give enough details in your question so that people willing to help you to understand better what you’re looking for.

Coming back to the original question, the straight answer is this: it doesn’t exist the perfect ezine that is the best to advertise with irrespective of what you promote. You have to make a correlation with your niche, otherwise you may never get the right answer unless you’re very lucky.

Example: Someone may tell you that the best ezine to advertise with is “Blah Blah Newsletter“. You’ll visit the website of that ezine and see that “Blah Blah Newsletter” is a health ezine. What about the case when you actually planned to promote a product from tobacco industry? Of course that for you “Blah Blah Newsletter” won’t be the best ezine, but the most inappropriate ezine to advertise with. Did that person laugh at you? No way. Most probably he was involved for example in weight loss industry, his answer was based on his experience and you did not mention what is the niche you’re targeting.

Got it? You need to refine your question and say what is your target audience.

In such case, you may get answers that may be closer to what you actually need. Will you get THE ANSWER?

The practice shown that usually you will never get it! Let me explain you why …

If someone is an expert involved in the same industry like you, most probably he knows the answer, but he won’t tell it to you. Why? Because this is against his interest.

Fact: The more advertisers an ezine has, the longer the waiting time for advertisers until their ezine ads are published. Consequence: if you decide to advertise in that newsletter, then that expert will have to wait more before his own ads are published.

Additional reason: you may promote a product similar with his own product, but … who knows? Maybe yours is better or more affordable. Consequence: the subscribers may no longer buy the expert’s product but yours.

That’s why you’ll never get for free that answer from an experienced marketer.

Of course you’ll find on forums also many newbies who will not think that far. But will you rely on a newbie’s advice? There is nothing wrong to be a newbie in a certain field, but the newbie’s role is to learn, not to teach. I don’t advice you to rely on other newbies like you. Simple math: a newbie plus another newbie equals a newbie, not an expert.

Then … asking such questions on forums is a waste of time?

Straight answer: No. When done correctly, ezine advertising, like any other advertising, includes also market research and tests.

Refine your question so that to have better chances to get better answers and don’t stop your market research. Search ezines directories & search engines for newsletters from your niche. Then take a closer look at their websites and check the quality of the content published in these ezines.

If you’re following this path you’ll eventually find what is FOR YOU the best ezine to advertise with.

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This entry was posted on Friday, February 20th, 2009 at 12:54 pm and is filed under Ezine Advertising Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.