Ezine Advertising

If you missed the previous parts of our “Quality Ezines Checking Map”, please go to How to identify top quality ezines for your ezine advertising needs? (Part 1).

Question # 10 – Is it easy for a subscriber to contact the publisher?

Some ezine publishers simply don’t want to be contacted by their subscribers. You should run away of such people because this way of doing business simply means this: “I don’t care what you want to ask and I don’t care about your opinion. I only want you to click on my links and buy the products I recommend.”

How can you identify such publishers? Easy: check where their emails are coming from. If their emails are coming from an email address that contains “no reply”, don’t bother to write to that publisher, your email will never be seen by anyone.

How to identify what is the email address where an email is coming from? If you use a web-based email like Gmail, open the email message and click on the link “show details” that can be found at the very top of the message. If you use Outlook Express, select the email message, right click, and then click on “Properties”.

Question # 11 – Does the publisher respond to subscribers’ questions?

Ask the publisher a question related to the content she/he just published.

Tip: Don’t ask something the publisher may be interested in (like “How much do you charge for solo ads?”).

If the publisher replies within maximum 24 hours, it’s good. If the publisher doesn’t bother to reply to subscribers’ “not interesting questions” that will not get her/him any immediate profit, then think twice when you decide who to advertise with.

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Finally, here it’s a trick for a last test …

Setup the autoresponder function (sometimes called “Vacation responder”) so that to send back a message like “Sorry, I’m out of office for 9 months.” If the publisher doesn’t remove your email address from the mailing list and you continue to receive publisher’s emails, then there is something wrong at publisher’s end. Always remember that you are charged based on the number of subscribers. You don’t want to pay also for “dead” email addresses, do you?

This mini-course on how to identify top quality ezines for your ezine advertising needs ends here. Of course that there can be made even more tests but … you don’t want to spend all your life making tests, do you? Now go to work! Find some ezines, test them and advertise. Never forget what P.T. Barnum said, “Without promotion something terrible happens … nothing!”

This entry was posted on Monday, April 13th, 2009 at 12:07 pm and is filed under Ezine Advertising Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.