Ezine Advertising

If you missed the previous parts of our “Quality Ezines Checking Map”, please go to How to identify top quality ezines for your ezine advertising needs? (Part 1).

Setup a Gmail email address and subscribe. Reminder: if there is a double opt-in subscription process, you need to confirm your subscription by clicking on a link from an email message or by replying to that message, as the case may be.

After you completed your subscription, let’s see what the publisher is sending to her/his subscribers.

The very first message you’re supposed to receive now is a welcome message from the publisher. If you don’t receive it, add a minus on your Checking Map.

As a general rule, check both the Inbox and the Spam folder. If some of publisher’s messages arrive in the Spam folder, stop testing that ezine. That newsletter has deliverability problems and you don’t want your own ad to land in a spam folder where almost no one will see it.

I can hear you asking, “What exactly means some of the publisher’s messages?” Stop the test after you receive 2 messages in the Spam folder (if there is only one message, there may be a temporary problem).

Now actually take a seven days break. Then come back and start your final analyze.

Question # 6 – How many solo ads you received?

If you received more than one solo ad per day, the analyze ended. The subscribers receive too many solo ads and you cannot get a good response unless you’re lucky.

If you received one solo ad daily, add a minus on your Checking Map.

If you received less than one solo ad per day, that’s good.

Question # 7 – How the subject lines of the solo ads look like?

If the subject lines are the same (like “Name of Ezine – Solo Ad” or similar), then run away. If the publisher doesn’t include advertiser’s headline in the subject line, then the result for that solo ad is a guaranteed failure.

“On the average, five times as many people read the headline as read the body copy.” – David Ogilvy.

[to be continued]

Update, 6th April, 2009: the article continues here – How to identify top quality ezines for your ezine advertising needs? (Part 6)

This entry was posted on Monday, March 30th, 2009 at 11:31 am and is filed under Ezine Advertising Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.