Ezine Advertising

If you missed the previous parts of our “Quality Ezines Checking Map”, please go to How to identify top quality ezines for your ezine advertising needs? (Part 1).

Question # 4 – Are there any restrictions regarding the subscription email address?

Some big email service providers installed powerful spam filters and whether their users know it or not, they censor users’ correspondence by deciding what they may receive and what they may not receive. Of course they claim that they defend their users and stop the spam emails sent to them but … the reality is different. A lot of legitimate emails are forwarded to the spam folders or even worse blocked or deleted at server’s level. Why is that? Not because these email service providers want to censor the correpondence, but because some of the services they provide are of POOR quality (they use low quality spam filter programs).

You may wonder what I am talking about here …

Well … because of these spam filters, a lot of ezines have deliverability problems. Since you don’t want your ad to arrive in a spam folder or simply deleted at the server’s level, you have to analyze very carefully how the ezine publisher is handling this issue.

The first step is to check whether there are any restrictions regarding the subscription email address.

If you’re not allowed to subscribe using certain email addresses, then that’s a good sign. It means that the publisher cares about the deliverability of her or his emails. Don’t get mad that you cannot subscribe using your favored email address. This is just food for your thoughts. You may be one of the email users whose correspondence is censored while they are not aware of such “great”service provided to them.

If you’re allowed to subscribe using any email address, then that may be a question mark. Not a big one, but still a question mark. Some publishers don’t have any clue on spam filters and deliverability issues. Other publishers rely on third party providers (like Aweber) that issue deliverability reports. Such reports are never accurate because no third party software program can detect if an email arrived in the intended recipient’s Inbox or in her/his Spam folder. However, the advantage of using providers like Aweber is that they have built strong relationships with the big internet service providers and email service providers and are kind of “whitelisted” by them.

So what is the conclusion in case there is no restriction for the subscription email address? The conclusion is that … there is no conclusion yet! Add a small question mark on your Checking Map and keep running the test. Since deliverability is very important, we will see how to further make more tests in order to see whether there are any deliverability issues or not.

[to be continued]

Update, March 16th, 2009: How to identify top quality ezines for your advertising needs? (Part 4)

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This entry was posted on Monday, March 9th, 2009 at 12:45 pm and is filed under Ezine Advertising Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.