Comments on: How to identify top quality ezines for your ezine advertising needs? (Part 2)

By: admin

admin — Mon, 09 Mar 2009 11:02:11 +0000

Thank you for the comments, Brian. The funny thing is that you agree with my advice but I don’t agree with your comments

Why? Well, the space for comments is not that big so … I think that I’ll write an article revealing my reasons for disagreeing with your comments.

Please note that I don’t claim you’re wrong. In this case, I actually don’t know what is the TRUTH. The topic that we disagree is not a simple math operation so that to be able to say for sure “That is wrong and this is right”.

By: Brian D. Hawkins

Brian D. Hawkins — Sun, 08 Mar 2009 13:44:24 +0000

Good advice Adrian, I have in the past had to reject advertisers because they were promoting unrelated products.

Two reasons for the rejections:

1) Like you said, it’s pointless to advertise to the wrong market. That wastes the advertisers money and destroys the ezine’s ad stats.

2) If subscribers interested in a certain niche are subjected to unrelated ads they will begin to unsubscribe or worse.

In my opinion, an ezine publisher that allows unrelated advertising is either very inexperienced or is letting greed control their decisions. Either is bad for subscribers and advertisers.

By: Ezine Advertising » Blog Archive » How to identify top quality ezines for your ezine advertising needs? (Part 1)

Mon, 02 Mar 2009 12:48:06 +0000

[...] Update, March 2nd, 2009: How to identify top quality ezines for your ezine advertising needs? (Part 2) [...]