How to identify top quality ezines for your ezine advertising needs? (Part 1)
When it comes to ezine advertising, no advertiser wants to buy ad space in poor quality ezines.
You don’t need me to tell you why, but you may need to discover how to identify top quality ezines.
Since testing is a key word in any type of advertising, this is what you have to do too. I know you may say,
“How to test? I don’t want to spend my hard earned money by testing one ezine after another.”
You don’t have to spend money on the tests I’ll reveal …
Let’s draft a “checking map” with questions and answers that you may further use for testing any ezine.
Ready?
Question # 1 – Does the ezine has its own website?
If the publisher of that ezine cannot afford (or doesn’t want) to pay a few bucks in order to get a domain name and hosting for her or his ezine, then you’ve just discovered an amateur.
Next step? Look for another ezine.
Question # 2 – Does anyone hear & talk about that ezine?
Go to Google and search for that ezine name. If the ezine name contains common words, in order to get relevant results type the ezine name in inverted quotas.
If you get only a few results where that ezine name is mentioned, ask yourself “Why?” and go to the next step: test another ezine.
If the ezine you’re testing has its own website and you also found on the Internet some relevant traces for that ezine, then you have to go to a different next step: subscribe to that ezine.
More questions and answers for your “Quality Ezine Checking Map” … next time.
Take care. I’m waiting you back to help you improve your ezine advertising skills!
[to be continued]
Update, March 2nd, 2009: How to identify top quality ezines for your ezine advertising needs? (Part 2)
![[del.icio.us]](http://www.ezineads.info/wp-content/plugins/bookmarkify/delicious.png)
![[Digg]](http://www.ezineads.info/wp-content/plugins/bookmarkify/digg.png)
![[DropJack]](http://www.ezineads.info/wp-content/plugins/bookmarkify/dropjack.png)
![[Facebook]](http://www.ezineads.info/wp-content/plugins/bookmarkify/facebook.png)
![[Furl]](http://www.ezineads.info/wp-content/plugins/bookmarkify/furl.png)
![[Google]](http://www.ezineads.info/wp-content/plugins/bookmarkify/google.png)
![[MySpace]](http://www.ezineads.info/wp-content/plugins/bookmarkify/myspace.png)
![[Newsvine]](http://www.ezineads.info/wp-content/plugins/bookmarkify/newsvine.png)
![[Reddit]](http://www.ezineads.info/wp-content/plugins/bookmarkify/reddit.png)
![[Squidoo]](http://www.ezineads.info/wp-content/plugins/bookmarkify/squidoo.png)
![[StumbleUpon]](http://www.ezineads.info/wp-content/plugins/bookmarkify/stumbleupon.png)
![[Twitter]](http://www.ezineads.info/wp-content/plugins/bookmarkify/twitter.png)
![[Email]](http://www.ezineads.info/wp-content/plugins/bookmarkify/email.png)
So far so good. I think I can pass the first two tests with no trouble. We removed all advertising from our ezine some time ago. Not because we don’t believe in ezine advertising but because I felt we weren’t able to give advertisers the results they paid for. It’s a hard pill to swallow but I had to suspend all advertising and concentrate on building a more responsive list. We’ve come a long way but still have work to do.
I’m looking forward to Part 2. I’ll subscribe so I don’t miss it.
Thank you for your comment and subscription
[...] If you missed the first part of our “Quality Ezines Checking Map”, you can still read it here: How to identify top quality ezines for your ezine advertising needs? (Part 1). [...]
[...] If you missed the previous parts of our “Quality Ezines Checking Map”, please go to How to identify top quality ezines for your ezine advertising needs? (Part 1). [...]
[...] If you missed the previous parts of our “Quality Ezines Checking Map”, please go to How to identify top quality ezines for your ezine advertising needs? (Part 1). [...]
Thanks for the info. Great tips. It sure helps.
[...] If you missed the previous parts of our “Quality Ezines Checking Map”, please go to How to identify top quality ezines for your ezine advertising needs? (Part 1). [...]
[...] If you missed the previous parts of our “Quality Ezines Checking Map”, please go to How to identify top quality ezines for your ezine advertising needs? (Part 1). [...]
[...] If you missed the previous parts of our “Quality Ezines Checking Map”, please go to How to identify top quality ezines for your ezine advertising needs? (Part 1). [...]
[...] for solo ads I hope that this online mini-course (7 parts, no signup required) will help you: Ezine Advertising Blog Archive How to identify top quality ezines for your ezine advertising needs? … You may also want to read this article: Ezine Advertising Blog Archive Ezine Advertising: What is [...]
[...] Phil, here is an online mini-course (7 parts, no signup required) I wrote for my subscribers: How to identify top quality ezines for your ezine advertising needs I hope it helps [...]