Ezine Advertising

Today’s article is again from the real world that is very close to us.

It reaveals the mistakes that maybe YOU’ve made!

It is based on the analysis of the ezine ads published today in Ezine Advertising Info Newsletter.

Let’s see …

Ezine Advertising Mistake # 1

Wasting the advertising space.

When you write a 5 to 7-line ad you have a very small space at your disposal to make the reader decide to visit your website. Within a few seconds the reader will scan the ad and make a decision. Whether to visit your website or to skip your ad and read something else.

Case 1 – saying “My name is John Doe” will not grab anyone’s attention and it is just a waste of space. The readers are interested to find out what you offer them, what benefits they can get, not what is your first name.

Case 2 – using only half or less of the advertising space you have at your disposal. When you can write a few lines about what you offer to the reader, why are you writing only one or 2 lines and that’s all? Do you want to grab reader’s attention by … NOT saying anything?

Case 3 – inserting 2 different website addresses in your ad … though both of them take the visitor to the same website because one website is redirecting the visitor to the second one. Instead of listing some more benefits for the reader … you waste the space by listing the same thing 2 times.

Ezine Advertising Mistake # 2

Writing full lines using only capital letters.

Writing like this … is more difficult to read. Why do you want people to skip your ad? Why do you think that books are not written using only capital letters?

Writing like this … is considered YELLING at the reader. Do you think that someone you yell at will buy something from you?

Writing like this … is a spammer-like way of writing and spam filters don’t like this. Why do you want spam filters to penalize my ezine so that it never arrives in some subscribers Inbox? Don’t you want them to read the ezine including your ad?

Emphasizing one word by writing it using capital letters is recommended if you want to grab reader’s attention. However, if you exaggerate, it’s not good at all. In real life … no exaggeration is good … And ezine advertising is part of the real life!

I really hope this post helps you and next time you’ll write better ads so that your profits increase.

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This entry was posted on Friday, January 18th, 2008 at 11:56 pm and is filed under Ezine Advertising Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.