Ezine advertising: Don’t lose visitors by mispelling your link
Today’s post is not about a letter, dot or slash missing from your link.
I am not talking about lazy people who want so bad to make some money without doing nothing that they don’t even bother to check whether the link they copied and pasted in an online form works or not.
I am talking about something else …
Some ezine advertisers use the non-standard spelling of a link by writing links that start directly with www.
They know that once copied in the address bar of a browser, such link works fine so … they say “why waste my time by writing the standard format that starts with http?”
Well … there is a problem such advertisers missed …
Ezines readers do NOT copy links from emails so that to paste them in the address bar of their browser.
No way.
When a reader is interested by something, she or he CLICKS on a certain link in order to visit the website.
If the link from that email is NOT clickable, some people will copy the link and paste it in the address bar, but many readers WILL NOT do this. Oops!
So … if the link from the email is not clickable, some of the prospects will be lost.
When a link is not clickable in emails?
In case the link is written without http and the reader has a certain email software (some email software make clickable also the links that start directly with www but without http, other software don’t).
Conclusion
If you write the links using the standard format (starting with http) then the links are always clickable.
If you write the links using the non-standard format (without http), then the links are not always clickable and you may lose prospects.
So …
If you don’t use the standard format, then you save two or three seconds but you may lose tens or even hundreds of dollars.
You are the one who always decides what’s best for you …
