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    Don’t confuse safelist with ezines

    Ezine publishers are talking about solo ads, safelists owners are also talking about solo ads.

    Take care! There is a big difference between a solo ad published by an ezine publisher and a solo ad distributed to safelists members.

    Basically the solo ad itself is the same but … the audience is very different.

    The people subscribe to the ezines to get more information. They won’t read each and every email they receive. [You don't read each and every line of the newspaper you receive daily in your mail, right?] However, they subscribed to the ezine in order to read it and they do it from time to time.

    The people join the safelists because they want to be able to send commercial emails to other people. The result: everyone is sending emails to each other but no one is reading them! Many safelists members join them with throw away email addresses they never log in again …

    Conclusion: take care to whom is distributed your solo ad. The solo ads distributed to safelists are cheaper but …

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    This entry was posted on Monday, September 22nd, 2008 at 9:18 pm and is filed under Ezine Advertising Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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