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    Does Ezine Advertising Work?

    The truth is that ezine advertising doesn’t always work …

    If you’re a copycat who copies some ezine ads that thousands of other people already blasted to readers until these readers became exasperated seeing again and again the same ad, I have to disappoint you: ezine advertising is not for you and it doesn’t work like this …

    If you make claims in your ezine ads that cannot be supported with evidences, or even worse are immediately contradicted by the Earnings Disclaimer from the bottom of the web site you promote, then ezine advertising doesn’t work …

    If you fail to appreciate your audience and promote your product or service to a wrong market, then again ezine advertising doesn’t work …

    If you look for quantity (big number of subscribers) instead of quality (useful content, publisher’s professional approach), ezine advertising may not work …

    If your ezine ad screams how great you or your friends are (nobody cares, believe me!), but doesn’t tell what the reader gets and how the reader’s life will be improved, you may want to hire a copywriter or step out of any advertising business.

    Advertising is not a copy & paste business or a 5-minute task. Advertising is an art and the ezine advertising is a part of it, no matter whether some people accept it or not.

    Yes, ezine advertising works … if you know how …

    If you’re patient, if you try to understand this advertising medium, if you improve your skills, if you always test and analyze what you do, if you forget any hype, then … yes, ezine advertising works.

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    This entry was posted on Monday, January 19th, 2009 at 4:56 pm and is filed under Ezine Advertising Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

    6 Responses to “Does Ezine Advertising Work?”

    1. Melayu_Johor Says:
      January 19th, 2009 at 9:24 pm

      Ezine is one of the ways or advertisements where we promote our products or services. The success is depent on the public who click and read it. So, it does not matter whether your ezine works or not.

    2. admin Says:
      January 20th, 2009 at 7:39 am

      The success depends on YOU. It depends on YOUR skills to make the readers click on your links.

    3. NETRAGEOUZ Says:
      January 21st, 2009 at 7:53 pm

      thanks for the great information. I would like to share my newsletter with your readers as well. I offer a marketingg eCourse to teach bot new and seasoned marketers to write adcopy like the pros. 1,2,3 simple… “NETfabuylous! Marketing eCourse” Follow my link to the site and get it free. I also share the same concpts about the success of newsletter ads.

    4. netrageouz Says:
      January 21st, 2009 at 7:56 pm

      I also share in your beliefs that a successful ad has everything to do with presentation and offer. I would like to share with your readers my “NETfabulous! Marketing” eCourse online to help you create killer adcopy that gets results. Suitable for both newbie and seasoned marketers alike. Follow my link for a free sign up to the course.

    5. admin Says:
      January 21st, 2009 at 7:57 pm

      Thank you for your comment, Ana. If you want, you can list your newsletter on my Ezines Forum, the sole forum dedicated only to ezine advertising and ezine publishing.

    6. Ezine Advertising » Blog Archive » Beware of Ezine Articles Thieves Says:
      February 16th, 2009 at 2:25 pm

      […] thief from Singapore has ruined my day. He copied my article “Does Ezine Advertising Work?” and posted it on some ezine articles directories using his name and his resource […]

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