Copywriting Lessons
[this post has been initially published in Ezine Advertising Info Newsletter]
I always read customers’ ads I publish in my ezines and quite often there is something to be learned from such reading. Even if you’re not in a proper mood for new acquisitions or involvement into new ventures, you should read ads from time to time. That’s the first lesson for today: read ads not necessarily for buying something or joining a program, but for improving your copywriting skills.
Please pay attention and don’t get me wrong. I am not pretending all ads are good ads. You can learn a lot also by reading not professional or even “No-No” ads. When an ad annoys you, don’t read further. Stop and check why didn’t you like that ad. After finding the reason, you’ve already learnt another lesson: you will never do the same as that advertiser did.
Well, you can say that it’s a waste of time to improve your copywriting skills when you can just copy and paste an ad recommended by a certain guru in his program’s members area. Are you sure?
Using ready-made ads is very easy but … if you really want to succeed you cannot do it at full capacity using the same ads everybody used since “x” years ago when the program you advertise has been launched.
Why do you think that big companies always change their commercials? Isn’t it easier and cheaper to use the same ad year after year? Well … it’s NOT! Repeating the same ad 10 times, 20 times it’s even recommended. However, putting the same ad in front of the prospects for hundreds and thousands of times … is a sure way to damage the image of a business.
That’s the second lesson for today: if you want to successfully promote somebody else’s business, be very careful when you decide to use the ads from the affiliate area. You’d better start learning some copywriting basics.
When I see for example an ad for AutomaticBuilder or Direct Deposit Profits (these are only 2 examples) I cannot stop thinking “You’d better give the money to the poor than wasting the budget like this”. Why is that? Because I’ve seen exactly the same ads for thousands of times. I cannot watch even my favorite movie for so many times … I bet that many advertisers are eagerly waiting for the results of such advertising campaigns and then they blame the publishers or even the ezine advertising itself.
Take care!
