Ezine Advertising

I read many materials (ezine articles, forum or blog posts) about ezine advertising and one conclusion is always highlighted: solo ads are definitely better than ezine classified ads and that’s why ezine advertisers should avoid the classified ads.

There is some truth in this conclusion, but there is also a big misunderstanding.

Can you say that the airplanes are better than the cars and you should avoid driving a car? Of course not …

(If your answer is yes … then try to get an airplane next time when you want to go to the mall … Will you?)

The same is in ezine advertising …

Solo ads are not better or worst than ezine classified ads but only serve for different purposes.

Here is just an example …

Because focusing in a wrong direction is only a big step forward to … an unpleasant failure, for copywriters and advertisers testing is a key point.

Every time when you test something, as a general rule, you should go for the cheapest option because not the sale is the target. When you test something, the target is finding the answer to a question like:

What is the best headline you should use? A or B?

What product worths to be promoted so that to get maximum benefits? X or Y?

You can find the SAME answer that you’re looking for … by spending more money or … less money.

Of course you go for the second option (less money) and therefore … if you have to choose between solo ads and classified ads, in such circumstances you should not go for solo advertising because it’s not the right choice for your purpose!

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This entry was posted on Friday, January 23rd, 2009 at 1:14 pm and is filed under Ezine Advertising Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.