New Ad Co-op in Town: Scoop of News
[this post was initially published in Ad Co-ops News Ezine]
A new ad co-op has been launched this month: Scoop of News.
I know very well Heather, the owner of this co-op, and she is a very serious ezine publisher.
However, this is the second and the last piece of information presented by Ad Co-ops News about Scoop of News.
Why is that?
Simply because 86% of the subscribers come from one source I refuse to trust: My Increase Newsletter, published by the owner of a “famous” ad co-op: Solo Ads Only.
If you want to know the reason for being so “famous”, you can read the post Solo Ads Only - Don’t Waste Your Advertising Budget.
If you still need more arguments, search for “My Increase Newsletter” in Google. Almost no one heard about an ezine having hundreds of thousands of subscribers! In the very moment I write this post, Google gives you 7 results about this newsletter:
• 2 results show the publisher’s website (normal),
• the next result is the very known third party Zinester (an ezines hosting company) which shows an archive of 3 issues published on December 2005 when “My Increase Newsletter” had … 14 subscribers
• the 4th and 5th result is the company that designed the Solo Ads Only website and logo
• the 6th result is the brand new Scoop of News
• and the last result is the page of an affiliate who copied and pasted a page from Solo Ads Only. By the way, speaking about Solo Ads Only affiliate program, this is a service I highly “recommend”. I’ve tested it a few months ago and I have received the welcome message very quickly … 2 (two) months after filling in the online form. Of course, no “I’m sorry” for this delay. In fact, why to say sorry when you need 2 months for a 5 minutes job, right?
That’s all you can find about an ezine read by so many subscribers. Come on … You can find more information even about a brand new ezine having under one hundred subscribers. Want a proof? Search of “Info2know Newsletter” that is an ezine Lonnie, one of our subscribers, has just started to publish last month. By the way, good work, Lonnie!
That’s all for today.
UPDATE, November 13, 2007: Proving that she is the serious person I knew, not even 24 hours passed and Heather removed My Increase Newsletter from Scoop of News Ad Co-op.
Heather, this is for you. I know from my experience that building an ad co-op is not so easy especially when some of the competitors are not playing correctly. Don’t give up, play correctly, be patient and finally you will succeed. In addition, one of the most important achievements is that you will always dare to look into your customers’ eyes without blushing. Good luck!
November 12th, 2007 at 8:10 am
[…] UPDATE, November 12, 2007: I don’t know whether is by chance of not
but now AdvertMania Gazette is removed from Solo Ads Only. Unfortunately 
the Internet Archive is still in place to prove the above misbehavior. If you want to find out more about Solo Ads Only practices, read our newest post Scoop of News. […]
November 12th, 2007 at 6:18 pm
Thank you for the nice complement. As you mentioned, I started the Info2know Free Email Newsletter October 1, 2007 and now have 86 subscribers. Only 5 have unsubscribed.
I read your ezine and blog from cover to cover and have received some very good information and insight into this ezine newsletter business. With the information you give, I know who to get involved with and who to stay away from.
Acting on advice from your information, I am building the newsletter slow and providing good quality content. People seem to get into trouble when they focus only on getting subscribers instead of the content of their newsletter.
I also like the way you give someone who you do not recommend a chance to redeem themselves. For that you are well respected in this business.
Lonnie Phillips
Publisher of Info2know Free Email Newsletter.
November 12th, 2007 at 6:53 pm
Hi Lonnie,
The post doesn’t contain any compliment. It only contains the truth
Thank you very much for appreciating my work.
February 11th, 2008 at 10:06 pm
[…] claims over 400,000 subscribers!]. Google shows … 9 (nine) results and one of them is my post New Ad Co-op in Town where I was talking about the fact that I refuse to belive that the number of subscribers is […]