Ezine Advertising

Today I’ve conducted a test to see how serious are some of the ezine ad co-ops that sell you advertising space in ezines.

For the purpose of this test I’ve selected the newsletter HomeBiz_Bites published by Donna Sweat.

Donna published her ezine since 2000 under the name Dee’s Helpful Info and then on July 2007 she renamed it HomeBiz_Bites.

Now let’s search on Google for “HomeBiz_Bites”.

First 2 results show the ezine’s website, the 3rd result is one full page dedicated to this ezine by AdsHome Ezine Ad Co-op, the 4th result is 2Bucks an Ad, the 6th result is MyWizardAds … That’s it. Only 3 ad co-ops contain references to HomeBiz_Bites.

Now let’s search on Google for “Dee’s Helpful Info” to see if there is any ad co-op whose last update of the database is made before July 2007.

1st result: 10Dollars20Ads. They also show as homepage of the ezine a website that no longer exists.

On the next page we found another ad co-op: EzinesUnited. The same old and not working website is shown. [To read more about this advertising co-op read our post “Ezines United - an ad co-op to be avoided“]

On page 3 another one: Home Business Advertising (HBAds)

On page 9: SubscribeMe.net - at least this ad co-op does not charge you any money … so you get exactly what you pay!

Next weeks I will continue the tests …

Some ezine ad co-ops didn’t update their database since months or even years (!), other ad co-ops promise you to publish your ad in ezines no longer published since many years (!!!) …

Until next week … take care!

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UPDATE made on January 13, 2008: The owner of Home Business Advertising (HBAds) has removed “Dee’s Helpful Info” from his classified ad co-op’s listing. Google’s cache of the page as retrieved on 10 Jan 2008 10:21:18 GMT still shows the ezine at the position 63, but next time when Googlebot will spider the page, it will not see it anymore

HBAds owner is subscribed to the ezine where this post initially was published (Ad Co-ops News Ezine). I don’t know whether he has read the ezine published on 6th of January or not, but anyway he made the update. That’s why in the first stage of the test I am running under the name “How serious are the ezine ad co-ops?” I will penalize this ad co-op with only half a point instead of 1 point.

This entry was posted on Sunday, January 6th, 2008 at 10:02 pm and is filed under Ad Co-ops: Reviews. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.