Ezine Ad Co-ops – Don’t throw away your money (Part 2)
First part of this article about some ezine ad co-ops can be read by visiting this page: Ezine Ad Co-ops – Don’t throw away your money
Fact # 1: According to Steven Boaze, he stopped publishing his ezine “Boaze Publishing Ezine” in 2008:
Fact # 2: Today, February 22, 2009, some ezine ad co-ops still charge you for publishing your ad in Boaze Publishing Ezine. The following screen captures are taken today and contain also the URL’s of the pages where they were taken from:
Essential Team
Ezine King
Ezines-R-Us
Note: one classified ad “published” only in Steven’s ezine that is not published anymore costs you $24.97!
Home Business Advertising (HBAds) – Sponsor Ads
Home Business Advertising (HBAds) – Solo Ads
Home Business Advertising (HBAds) – Classified Ads
There is nothing to be added and I don’t want to comment these facts in any way. Anyone is free to have her/his own comments.
What I hope is that these ezine ad co-ops will stop very soon such practices (or whatever they are) and offer the high quality services that I’m sure they are able to provide to their customers.
I would really want their owners to clean their very outdated lists of ezines, come here and post a comment like, “Hey, that was a terrible mistake due to … We updated our ad co-op and we assure ezine advertisers that such mistake will never happen again.”
We are human beings after all, and we all make mistakes. You make mistakes and I make mistakes. What is important is to correct our mistakes and take care not to repeat them.
For a better world!
As an owner of an Ad Co-op, I respect the investigative aspect of this article. Keeping high subscriber counts is good for business, but not at the expense of honesty!
Co-op owners: develop a method of keeping your publisher lists/subscriber counts up to date. Then simply maintain a proper description of your business! Publishers enter and leave programs for many reasons and advertisers will appreciate seeing exactly what they are spending their money on.
I think the Co-ops can recover if they update their sites and post what measures they will take to keep their lists up to date in the future.
Thanks, Adrian, for investigating this!
Wow, I see I’ve found someone else not afraid to name names. I don’t work with any co-ops right now but let me say as an Ezine publisher I appreciate you holding everyone to their word. This industry has a shaky reputation at best and you are helping keep it clean. Thanks for that.
Some good news. My wife has just received an invitation from Essential Team to join their ad co-op
I quote from that invitation: “We are at the moment updating and Re-organizing Essentialteam Ezine Ad Coop“
Wow! After many years of keeping unchaged a total subscribers base of exactly 1,119,686 subscribers from 99 ezines (most of them out of business since years), finally something is moving in the right direction. Let’ see the next step … Will Javed be strong enough to finally remove tens of ezines no longer published and show an offer not so attractive but real? Will see …
[...] 200,000 subscribers) is not published anymore since 2008. If you need a proof, read my article Don’t throw away your money (published on February 22, 2009) where you can see a screen capture from Steven Boaze’s blog [...]
Update 1: More than 3 months passed since my update above and absolutely nothing is changed at Essential Team Ad Co-op. The same 99 ezines and the same 1,119,686 subscribers (yeah, suure!).
Update 2: Some good news – Finally another ad co-op owner (Theresa Cahill from My Wizard Ads) has broken the silence and she reveals too some info about the cheaters who give a bad name to ezine advertising. Read her blog post If You Pay For An Ezine Ad You Should Get That Ezine Advertising.