Ezine Advertising

Since no traffic equals no sales, hits to his website is the goal of any email marketer. However, many email marketing campaigns fail by delivering few clicks. The reason is simple: this type of marketing is not that easy. You need an attention grabbing subject line, a good ad copy and more. What if someone guarantees you hits?

All hard work is simply skipped. The prospects land on your salesletter without you wasting your time on copywriting and testing. Doesn’t sound great? Yes, it would be nice, but … how true (and effective) are those guaranteed clicks on your link?

Let’s see. So what actually means to get guaranteed hits? Well … No matter how bad my subject line is, no matter what I write in the ad copy, no matter anything, someone (let’s call it from now on the seller) will make his opt-in subscribers click on my link. Wonderful! But how can the seller “force” his subscribers click on my link?

Maybe his subscribers are all dumb. Maybe they don’t do anything all day long but wait for the seller to send emails so that to click on the links from the emails and make happy the seller and the advertisers. How does this sound? Quite unreal, right?

Then … if the subscribers are not dumb but they still click on links no matter how bad and not attractive is an ad copy, then it means that there is something the advertiser doesn’t know… What can it be? An incentive for subscribers! Something to make them click on links, no matter the content of the email. In comparison with the first assumption, this one looks very possible, right?

What if behind the seller’s mailing list there is actually a get paid to read emails program? What if there is a credit based safelist, or a similar program, or a combination of such programs? Wow! That’s it, right? This sounds very real and it seems that we found out how can someone guarantee hits. OK, but this is not what it was advertised when I placed my order, right? Not so nice practice, but … at least is it effective?

Let’s see … Who are those people clicking on my link? Hungry buyers? Hmm … I doubt … a) they waste their time clicking on links because they cannot afford a serious and professional promotion way (or they are freebies hunters) and b) they are looking for credits in order to blast their own ads – they are sellers, not hungry buyers.

Will they at least take a look at my salesletter? No one can tell exactly what other people will do, but … we can estimate their actions by asking ourselves “Why did they land on my page?”. Because they were interested in my very bad subject line? Because they were interested in my ad copy that they did NOT read? Nope! They landed on my page in order to get credits (Most of them are wasting their time, but that’s another story) and right after that will close my page and go to the next email to continue their job. To be honest, if I’m lucky, maybe some of them will take a look at my page, but … hey, did I say lucky? Is this email marketing or gambling?

What is the conclusion? Hmm … No further comments from my part. You know my opinion and actually you know my conclusion. It’s your turn … Be wise!

To Your Online Success!
Adrian Jock

P.S. If you want to read more interesting internet marketing tips that will help you improve your online marketing campaigns, you’re invited to subscribe free to the Worst Newsletter in the World. Why would someone call his own newsletter “the worst”? There is no mystery. Click now on the link above and you’ll see

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This entry was posted on Monday, February 15th, 2010 at 1:37 pm and is filed under Email Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.