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    The Best Advertising Method

    March 7th, 2008

    Today I will respond to the question that I’ve seen many times asked on various forums:

    “What is the best advertising method?”

    Before talking about advertising you have to make sure you have a good product/service and a good landing page.

    Otherwise, no advertising will be good for you.

    A good ad can destroy a poor product and a poor landing page can waste all your traffic.

    Now here is the answer to that question: the best advertising method is the one you’re expert at! Is the one you know a lot about it and you know how to deal with everything related to that advertising method.

    I can tell you what is the best advertising method for me. Someone else can tell you what is the best advertising for him.

    No one can tell you what is the best advertising method for you. Only you can answer to this question because only you know your skills.

    For many internet marketers, the best advertising method is writing articles. If my English is poor and I am not a skilful writer, then no one will read my articles … so this method may not work for me.

    For me, the best advertising methods are SEO and ezine ads. But if your SEO skills or your copywriting skills are poor, then these methods will not work for you.

    You got my point?

    You need to analyse what you know better and then apply it. You need to learn a method that you think you can deal with and then apply what you’ve learned.

    Advertising is not a copy & paste or a 5-minute task.

    Advertising is an art.

    Published in Ezine Advertising Info Newsletter on March 7, 2008.

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    3 Comments | Free Advertising | Permalink
    Posted by Adrian Jock

    Avoid losing your money when using free advertising

    October 22nd, 2007

    Today’s post is not about ezine advertising but I thought that a lesson learnt from somebody else’s experience resulted from the usage of a complementary form of advertising is always welcomed. Today I will write about an experience my wife had almost half a year ago while she was … wasting her time trying to get some traffic using free advertising.

    There are various ways to get clean and free traffic and one of these ways is to post on forums.

    A few months ago, Anne joined Russell Brunson’s forum “Conquer Your Niche“. Russell is a known marketer and his forum was a nice place to “live” and meet interesting people. So he started to read and post every day while getting in the same time free traffic to her website. It was a time well spent while she had also enjoyable discussons with other members of that forum. Quite an investment in the future.

    One day, one of the moderators (they are a lot) posted something about ezine advertising being a big fat zero. His reason was that he spent a few dollars and he didn’t get any return on his investment. Seeing this post and seeing also moderator’s signature that looked very spammer-like (i.e. containing lot of words mainly used in spam messages), Anne advised him that his bad result may be determined by the use of not appropriate ads that were blocked by spam filters. In addition, she also posted her opinion that someone cannot blame a whole industry just because of a bad result that may be caused even by the advertiser himself.

    The next day, Anne’s post was deleted. Wondering what happened she posted a question asking the moderators why her post was deleted. The new post was deleted again.

    Then she posted again asking them why are they having such a not professional behavior.

    What do you think that happened? All Anne’s posts were deleted, even the articles, all her work was simply deleted by that “professional” moderator. Just because she had another opinion than that person who probably was thinking that he is a kind of god just because he is a moderator and therefore he can do whatever he wants.

    What’s the moral of this story? You can spend time and energy using free advertising and suddenly a stupid person can ruin everything. Your time and your energy are your money, so be careful …

    Take care!

    P.S. If someone is a member of this forum, be careful when Mr. “Cashflow” is posting his opinions again. Let him believe he’s very smart and don’t reply. He may play the “god” role again. Too bad Russell is very busy and don’t check how some of his employees (or partners) are trying to ruin his reputation …

    P.P.S. If you visit “Cashflow”‘s website that can be found in his profile, then you’ll know why the ezine advertising is dead for him. Probably any form of advertising is dead for him :-)

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    Posted by Adrian Jock

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