A few years ago I joined a famous internet marketing forum (Warrior Forum). Since my niche is ezine advertising & ezine publishing, I set up a signature that included links to the places where I sell ad space in ezines.

A secondary niche I activate in is SEO (search engine optimization) and in that forum there were much more threads on SEO than on ezine advertising. That’s why I started posting frequently on SEO sub-forum, teaching people what to do, starting debates, etc. A time consuming activity.

What was the return in terms of clicks on the links from my signature? Close to zero. People from the SEO sub-forum were mainly interested in … SEO (not so unexpected, right?) That was UNTARGETED free advertising (The action of promoting your product to an audience whose main interest is not in the same niche as your product is called untargeted advertising.)

Seeing the poor result, I decided to post only on threads related to ezine advertising and newsletter publishing.

Guess what? Each time I posted something, at least a few users clicked on my links. Why? They read that thread because they were interested in ezines and my links were exactly what they were looking for.

Now I spend less time on that forum but my results are much better. Instead of spending the rest of the time on SEO sub-forum and getting in return a big thank you and nothing more, I can focus on other marketing activities that may help ME and MY business.

Do the same and forget about untargeted advertising, even if it’s free. You may not pay money, but you waste your time, which is actually money… Untargeted advertising is a waste of time and money, whether it’s free or paid, whether it’s forum marketing, article marketing or any other type of marketing.

To Your Success!
Adrian Jock

P.S. For more tips on internet marketing, subscribe to my free newsletter and follow me on Twitter.

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So I decided to write this article in order to help a lot of newbies who think the same.

Please forget for the moment what we are talking about here and think of YOUR assets. Pick some of them. Your TV, your car, your home, whatever you want. Now please respond quickly: will you give your assets for free to some strangers? Right, you won’t give them unless they are so old that you don’t need them anymore. Even in such case you won’t give some of your assets for free, will you?

So … why do you think that there are stupid people out there who will give YOU something of value for free? I have to disappoint you: what you think is free … 1) is not free at all or 2) it has almost no value. That’s how real life is, no matter whether you like it or not.

Let’s analyze what I have just said.

Free solo ads that are not free at all. You probably ask yourself what I’m talking about. There are solo ads so called “free” that you earn the right to send only after you click, click, and click again on tens or hundreds of other people’s links. Here is the point: if you don’t value your time & your work, yes, these solo ads are free. When you work in order to get something, it doesn’t mean that you get that “thing” for free. That’s only misleading advertising. It’s like a boss who tells you that if you work this week from 9 to 5 each day, on Friday evening you’ll get a … FREE PAYMENT. Huh?

Another type of “free” solo adverts are the advertisements sent via safelists.

One type of safelist membership is the paid one where you pay a monthly, yearly or one-time fee. If you pay, then are the solo ads free? Are you joking?

The other type of safelist membership is the free one. This indeed looks like you’re sending free ads but let’s see what a safelist is. Briefly, a safelist is a place joined by people who send ads one another. It’s like a marketplace closed for customers, where the sellers are trying to sell one another their products. Did you see such place in real life? Why do you think that you didn’t see? … because it simply doesn’t work. Well, as a matter of fact you may get some peanuts, but that’s all. That is not a business model. You can call it whatever you want, but not business.

That’s it, folks! If you thought like that lady that “free” solo ads is the way to go, then I suggest you to think twice before wasting your time. Once wasted, you’ll never get it back.

To Your Success!
Adrian Jock

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Jeff created the “Free Advertising Academy” to show you, step-by-step, how to start marketing your products and/or services at absolutely no cost.

Every month, during 12 full months, you’ll get another “Free Advertising Action Plan” with a NEW no-cost marketing method. As a member of the “Free Advertising Academy”, you’ll get a monthly email with a link to a secret site – where you can download that month current “Action Plan”. Each “Free Advertising Action Plan” completely explains that month no-cost marketing strategy… as well as gives you a quick assignment to complete, so you’ll immediately be able to put this strategy into action.

If you are interested, you can find more details here.

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“What is the best advertising method?”

Before talking about advertising you have to make sure you have a good product/service and a good landing page.

Otherwise, no advertising will be good for you.

A good ad can destroy a poor product and a poor landing page can waste all your traffic.

Now here is the answer to that question: the best advertising method is the one you’re expert at! Is the one you know a lot about it and you know how to deal with everything related to that advertising method.

I can tell you what is the best advertising method for me. Someone else can tell you what is the best advertising for him.

No one can tell you what is the best advertising method for you. Only you can answer to this question because only you know your skills.

For many internet marketers, the best advertising method is writing articles. If my English is poor and I am not a skilful writer, then no one will read my articles … so this method may not work for me.

For me, the best advertising methods are SEO and ezine ads. But if your SEO skills or your copywriting skills are poor, then these methods will not work for you.

You got my point?

You need to analyse what you know better and then apply it. You need to learn a method that you think you can deal with and then apply what you’ve learned.

Advertising is not a copy & paste or a 5-minute task.

Advertising is an art.

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There are various ways to get clean and free traffic and one of these ways is to post on forums.

A few months ago, Anne joined Russell Brunson’s forum “Conquer Your Niche“. Russell is a known marketer and his forum was a nice place to “live” and meet interesting people. So he started to read and post every day while getting in the same time free traffic to her website. It was a time well spent while she had also enjoyable discussons with other members of that forum. Quite an investment in the future.

One day, one of the moderators (they are a lot) posted something about ezine advertising being a big fat zero. His reason was that he spent a few dollars and he didn’t get any return on his investment. Seeing this post and seeing also moderator’s signature that looked very spammer-like (i.e. containing lot of words mainly used in spam messages), Anne advised him that his bad result may be determined by the use of not appropriate ads that were blocked by spam filters. In addition, she also posted her opinion that someone cannot blame a whole industry just because of a bad result that may be caused even by the advertiser himself.

The next day, Anne’s post was deleted. Wondering what happened she posted a question asking the moderators why her post was deleted. The new post was deleted again.

Then she posted again asking them why are they having such a not professional behavior.

What do you think that happened? All Anne’s posts were deleted, even the articles, all her work was simply deleted by that “professional” moderator. Just because she had another opinion than that person who probably was thinking that he is a kind of god just because he is a moderator and therefore he can do whatever he wants.

What’s the moral of this story? You can spend time and energy using free advertising and suddenly a stupid person can ruin everything. Your time and your energy are your money, so be careful …

Take care!

P.S. If someone is a member of this forum, be careful when Mr. “Cashflow” is posting his opinions again. Let him believe he’s very smart and don’t reply. He may play the “god” role again. Too bad Russell is very busy and don’t check how some of his employees (or partners) are trying to ruin his reputation …

P.P.S. If you visit “Cashflow”‘s website that can be found in his profile, then you’ll know why the ezine advertising is dead for him. Probably any form of advertising is dead for him

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