Ezine Advertising

Difficult task

Well, here are two methods for writing better ads:

1) Read other people ads.

When you don’t like a certain ad, then identify what you didn’t like and don’t make the same mistake.

When you like a certain ad, then identify the pattern and try to apply it in your case.

2) Ask other people to comment your ad in order to see what they like and what they don’t like.

Once you find out how other people think you can correct the problems. You’re not writing the ad for YOU, you’re writing it for THE OTHERS!

Let’s start!

Here is an ad submitted by one of your fellow subscribers.

Internet Marketing — I Promise You Peace
As a newbie in internet marketing you need funds, products,
advertising methods, list building, autoresponder, mentor &
a schedule.You get it all here. I give it because I make as
much as you make. Visit: [here was a link]

Read the comments regarding this ad in order to see how other people think and feel free to post your own comments.

Here is what I - as a reader - think about this ad.

1) The first line makes me wonder whether this is a poem or an ad. What’s in it for me - the reader? Peace? Looks like … nothing! If I want to read poems, then I don’t read ads. I feel like wanting to skip this ad and read the next one!

2) The next lines contain an interesting idea. If I, the reader, am a newbie in internet marketing, then I need a lot of things and the advertiser will give them all to me. That’s good.

By the way, since the advertiser talks about more things, then “get it all” and “give it” don’t seem to be the proper language here. The bad language makes me think twice. Can you, the advertiser, be able to be my mentor if you don’t know even basic things?

I have also a question regarding something that is confusing me. Amongst various things, the advertiser says that I need funds and then he tells me that he will give me everything. Will the advertiser give me money too? I’m sorry but I don’t believe it. I don’t know what is the truth but I won’t waste my time to find it. The advertiser has just lost me …

Take care, if you lose my confidence, then be sure I won’t waste my time and click on your link…

3) “I give it because I make as much as you make.”

I, the reader, really don’t care why YOU do something (”I give it because …”) and how much money YOU make. Really … I don’t care about YOU. I, the reader, only care about ME.

That’s the sole truth you must have in mind when you write an ad. If you want me to click on your link then don’t talk about you, your friends, your mentor, your dog or your “anything”. Tell me what is MY advantage. Tell me what I get.

Conclusions:

1) Don’t write only for the sake of writing. Your goal is not to lose the reader’s attention but to grab it.

2) Don’t confuse the reader. If the reader thinks for a second something like “I don’t understand this” or “I don’t believe this” then you lost him or her. It doesn’t matter whether you were saying the truth and only the truth. It simply doesn’t matter.

3) Don’t talk about you, tell the reader what she/he gets. The most important person is the reader, not you.

You know that type of ad that starts like this: “My name is …“?

The reader of an ad does NOT care who are you. Especially when you’re a John Doe that no one heard about you.

What about “My friend Ewen Chia …“?

The reader does NOT care who are your friends.

By the way, most of the people who use this, even don’t know who is Ewen Chia and for sure Ewen doesn’t have so many friends. Telling LIES is not the way to go!

Finally, the reader does NOT care what problems you had or still have.

The reader of an ad cares about how you can HELP her/him.

The reader cares about how you can solve HER or HIS problems.

The reader wants to know how you can make HER or HIS life better. Not yours.

Full stop. Anything else is wasted space, time & money.

P.S. Don’t you see even the purpose of this post? To help YOU, the READER of this post. Otherwise … you won’t read it!

Yes, do you really want to succeed?

I can hear everybody screaming “YEEES!”

In the same time I can see many of you doing actions that scream “NOOOO, we don’t want to succeed.”

You’re very undecided!

Now I can hear you saying “What are you talking there about?”

Read further and you’ll understand…

Let’s look at the case of a successful person. For example Bill Gates.

How did he become successful?

By knowing nothing about computers and simply copying a software?

By saying “I don’t know to do this or that“?

By saying “I don’t have time to do this“?

No way.

We can look at how many examples you want. They all are the same.

You cannot succeed by COPYING.

You cannot succeed by saying “I don’t know”. If you don’t know, then LEARN.

You cannot succeed by saying “I don’t have time”. If you don’t have time, stop doing what you’re doing or about a part of it and you’ll suddenly have some time.

If you want to succeed (but only if you REALLY WANT), then free some of your time that you WASTE, LEARN (educate yourself) and STOP COPYING.

Let’s remember the topic of this blog: ezine advertising.

If you really want to earn more than you need for buying some peanuts, then learn as much as you can and stop copying and pasting ads.

Of course … only if you want to succeed!

Otherwise you can find a lot of excuses, “I don’t know this”, “I don’t have time”, “This doesn’t work”, etc.

Listen to this: if you look for all sort of excuses, then … you don’t cheat anyone but YOU.

One more thing: if you want to tell me about successful people that don’t know what they are doing, they don’t learn, and so on, here is the answer:

Don’t confuse the word SUCCESSFUL with the word LUCKY.