Ezine Advertising

If you didn’t read the 1st report published on 6th of January
you can read it here.

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For running today’s test I’ve selected the ezine Online Business Opportunities (OBO) published by Valerian Dinca.

Valerian’s ezine was initially named Morning Co~free and then on 5th April 2006 the ezine was renamed OBO. You can check the public archive here.

Let’s search on Google for “Morning Cofree”.

4th result: Essential Team (check the Ezines Group No. 2).

Now let’s search for “MCF Newsletter” (Morning Co~free Newsletter).

On page 2 we find the listing from the ad co-op Ezines United.

Then you can find the listing from AdMistress. The last update was made on September 12, 2007 but it seems that they don’t know yet about the “recent” rename done by the publisher on April 2006!

And finally I found the listing from 10Dollars20Ads (check the Ezines Group No. 9).

Over 21 (twenty one) months have passed since Valerian has changed the name of his ezine and the above ad co-ops owners don’t know yet about this …

Well, this being the second test (not the last), we already have a top of the most OUTDATED ezine ad co-ops and the “winners” are (for the moment): Ezines United & 10Dollars20Ads.

That’s it for today.

Take care!

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Published in Ad Co-ops News Ezine on 20th of January 2008.

Significant changes were made today to all three ad co-ops grouped under the name Ezine Ad Helper.

Many ezines were removed from the co-ops and there are 2 big consequences: the total number of subscribers for each ad co-op is very much reduced and the same are the prices.

Please find below all the changes.

* EAH Budget Sponsor Ads

The total number of subscribers is reduced from 62,308 to 2,979 (5 ezines), the price is reduced from $29.99 to $9.99.

* EAH Top Sponsor Ads

The total number of subscribers is reduced from 28,110 (5 ezines) to 1,324 (2 ezines), the price is reduced from $39.99 to $14.99.

* EAH Solo Ads

The total number of subscribers is reduced from 12,435 (4 ezines) to 2,069 (3 ezines), the price is reduced from $49.99 to $19.99.

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Published in Ad Co-ops News Ezine on 13th of January 2008.

Today I’ve conducted a test to see how serious are some of the ezine ad co-ops that sell you advertising space in ezines.

For the purpose of this test I’ve selected the newsletter HomeBiz_Bites published by Donna Sweat.

Donna published her ezine since 2000 under the name Dee’s Helpful Info and then on July 2007 she renamed it HomeBiz_Bites.

Now let’s search on Google for “HomeBiz_Bites”.

First 2 results show the ezine’s website, the 3rd result is one full page dedicated to this ezine by AdsHome Ezine Ad Co-op, the 4th result is 2Bucks an Ad, the 6th result is MyWizardAds … That’s it. Only 3 ad co-ops contain references to HomeBiz_Bites.

Now let’s search on Google for “Dee’s Helpful Info” to see if there is any ad co-op whose last update of the database is made before July 2007.

1st result: 10Dollars20Ads. They also show as homepage of the ezine a website that no longer exists.

On the next page we found another ad co-op: EzinesUnited. The same old and not working website is shown. [To read more about this advertising co-op read our post "Ezines United - an ad co-op to be avoided"]

On page 3 another one: Home Business Advertising (HBAds)

On page 9: SubscribeMe.net – at least this ad co-op does not charge you any money … so you get exactly what you pay!

Next weeks I will continue the tests …

Some ezine ad co-ops didn’t update their database since months or even years (!), other ad co-ops promise you to publish your ad in ezines no longer published since many years (!!!) …

Until next week … take care!

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UPDATE made on January 13, 2008: The owner of Home Business Advertising (HBAds) has removed “Dee’s Helpful Info” from his classified ad co-op’s listing. Google’s cache of the page as retrieved on 10 Jan 2008 10:21:18 GMT still shows the ezine at the position 63, but next time when Googlebot will spider the page, it will not see it anymore

HBAds owner is subscribed to the ezine where this post initially was published (Ad Co-ops News Ezine). I don’t know whether he has read the ezine published on 6th of January or not, but anyway he made the update. That’s why in the first stage of the test I am running under the name “How serious are the ezine ad co-ops?” I will penalize this ad co-op with only half a point instead of 1 point.