BNMG, June 2007
BestNews Marketing Gazette
Is an ezine published by Cor Hartenberg since June 2001.
Program advertised in the solo ad: AdsHome Ezine Advertising Co-op.
Here are the results of our solo ad published on June 25, 2007.
INPUT DATA
Number of subscribers: 41,400.
Price of the solo ad: US$45.
Number of Unique Visitors: 48.
Number of Sales: 7 (5 on June 25, 1 on June 26 and 1 on June 27)
Gross Volume of Sales: US$120.
Gross Profit: US$75.
PERFORMANCE METRICS
Cost per Visitor: $0.94
Sales per Visit: US$2.5
Conversion Rate: 14.58%
Cost per Action: US$6.43
ROI (Return on Investment): 2.67 – which means that for every dollar spent (on buying the solo ad) I got back $2.67
UPDATE: We have received 3 more visitors, no sale. The last visitor arrived on August 3, after more than one month! The above performance metrics do not change too much.
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Posted by Adrian Jock
