• Home
  • About Me
  • Performance Metrics (FAQ)
  • Terms of Use
  • Why you need to read this blog
  •  

    BNMG, June 2007

    July 2nd, 2007

    BestNews Marketing Gazette

    Is an ezine published by Cor Hartenberg since June 2001.

    Program advertised in the solo ad: AdsHome Ezine Advertising Co-op.

    Here are the results of our solo ad published on June 25, 2007.

    INPUT DATA

    Number of subscribers: 41,400.

    Price of the solo ad: US$45.

    Number of Unique Visitors: 48.

    Number of Sales: 7 (5 on June 25, 1 on June 26 and 1 on June 27)

    Gross Volume of Sales: US$120.

    Gross Profit: US$75.

    PERFORMANCE METRICS

    Cost per Visitor: $0.94

    Sales per Visit: US$2.5

    Conversion Rate: 14.58%

    Cost per Action: US$6.43

    ROI (Return on Investment): 2.67 – which means that for every dollar spent (on buying the solo ad) I got back $2.67

    UPDATE: We have received 3 more visitors, no sale. The last visitor arrived on August 3, after more than one month! The above performance metrics do not change too much.