These days I’ve tested for a third time within the last 6 months an advertising resource named Solo-Ads Ezine.

Solo-Ads Ezine is the sole ezine I know that is … not an ezine! An ezine is a periodic publication containing articles & information on a specific topic. When you “subscribe” to Solo-Ads Ezine you’ll never receive an ezine. All you receive are solo ads containing links that you have to click on if you want to get credits.

The credits can be used only for buying solo ads and those ads are called Free Solo Ads.

Quite misleading marketing … If you have to work to get something … then it’s NOT free …

First two times I have advertised AdsHome Classified Ad Co-op and the result was disappointing: many hits, no sales. (Here is the result of the first advertising campaign from June 2007).

What I have advertised this time is my brand new report How to Avoid Spam Filters.

For $25 the ad was sent to 4,000 subscribers.

So far the result is the following one:

Dec. 26: 370 hits, no sales.
Dec. 27: 135 hits, no sales.
Dec. 28: 41 hits, no sales.
Dec. 29: 29 hits, no sales.
Dec. 30: 8 hits, no sales.

The result was far much better when I’ve sent the same ad to 550 subscribers of Ad Co-ops News Ezine …

Since this Solo-Ads.com seems to be a kind of traffic exchange program where people click on links to get credits but never read or buy anything …

I am afraid I have to strongly NOT recommend you to waste your time using this advertising resource.

By the way, if you didn’t get yet your copy of “How to Avoid Spam Filters”, you should hurry.

The introductory price is valid only till tomorrow … and your competition may already having and using the information from this report …

Happy New Year!

Ezine Advertising Info Newsletter

Is an ezine published by Adrian Jock since 2001.

Program advertised in the solo ad: AdsHome Ezine Advertising Co-op.

Here are the results of our solo ad published on July 4, 2007.

INPUT DATA

Number of subscribers: 910.

Price of the solo ad: US$5.50

Number of Sales: 3 (2 on July 4 and 1 on July 5)

Gross Volume of Sales: US$30.

Gross Profit: US$24.50

PERFORMANCE METRICS

Cost per Action: US$1.83

ROI (Return on Investment): 5.45 – which means that for every dollar spent (on buying the solo ad) I got back $5.45

Solo-Ads Ezine

Is an ezine published by Dan Groves. The difference between this ezine and any other one is that Solo-Ads Ezine doesn’t contain any content other than solo ads. The subscribers get .05 credit for each link they click on which determines us to say that this ezine is in fact a “paid-to-read emails” program.

Program advertised in the solo ad: AdsHome Ezine Advertising Co-op.

Here are the results of our solo ad published on June 27, 2007.

INPUT DATA

Number of subscribers: 500 (the ezine has more subscribers but you can send your solo ad to part of them – 500, 1,000, 2,000).

Price of the solo ad: US$6.

Number of Unique Visitors: 83.

Number of Sales: 0

PERFORMANCE METRICS

Cost per Visitor: $0.07

The no sale result speaks for itself and doesn’t require any other formulas to be applied.

UPDATE: We got some more visitors but still no sales. The last visitor arrived on July 19 and rounded the final number of unique visitors to 90.

BestNews Marketing Gazette

Is an ezine published by Cor Hartenberg since June 2001.

Program advertised in the solo ad: AdsHome Ezine Advertising Co-op.

Here are the results of our solo ad published on June 25, 2007.

INPUT DATA

Number of subscribers: 41,400.

Price of the solo ad: US$45.

Number of Unique Visitors: 48.

Number of Sales: 7 (5 on June 25, 1 on June 26 and 1 on June 27)

Gross Volume of Sales: US$120.

Gross Profit: US$75.

PERFORMANCE METRICS

Cost per Visitor: $0.94

Sales per Visit: US$2.5

Conversion Rate: 14.58%

Cost per Action: US$6.43

ROI (Return on Investment): 2.67 – which means that for every dollar spent (on buying the solo ad) I got back $2.67

UPDATE: We have received 3 more visitors, no sale. The last visitor arrived on August 3, after more than one month! The above performance metrics do not change too much.