The ezine classified ads purchased from ad co-ops are the cheapest ezine ads.
Newbies are buying them because the ads are cheapand they are afraid to invest more.
The advertisers who are more experienced are buying them to test a program or product or for branding their own programs or products.
I’ve seen people disappointed because after a few days the results were not as expected.
Here are the results of a test I started in 2007 and it finished in 2008.
You already got the first point? You have to be patient when you buy ezine classified ads from ad co-ops.
I tracked the clicks on their links for 3 of my customers who have purchased ezine classified ads on 21 June 2007, 4 July 2007 and 2 August 2007.
Here is what the ad tracker revealed for the last 3 months:
1st ezine ad – 27 clicks
2nd ezine ad – 31 clicks
3rd ezine ad – 30 clicks
Surprised?
If you write a good classified ad, you’ll get the same results …
This is a benefit very few advertisers know: you will get visitors to your website many months or even years after the ad is published.
How is this possible?
Many ezine publishers archive their ezines online and these ezines stay there as long as the ezine’s website is online. The search engines index these pages and they show up when people are using the search engines by searching for different things.
Be confident and patient when you buy ezine classified ads and never use links that expire because you’re losing money.
For a few bucks spent on a single classified ad, your website will get a long term exposure.
When it comes to BestNews Marketing Gazette, I am disappointed two times by 2 different things that happened.
Because of a severe illness, the publisher of BestNews Marketing Gazette – my good friend Cor Hartenberg – was forced to stop publishing his ezine.
I am disappointed because despite the fact that he is a great person and an excellent professional, he has to suffer now and many people who know him and love him suffer too …
Why him? Why?
My second disappointment related in a way to his ezine but not related to Cor is caused by the fact that …
Despite the fact that Cor published the last issue of his ezine on May 31 (if you want, you can read it here) there are some serious ezine ad co-ops that still sell advertising space in BestNews Marketing Gazette – a newsletter that unfortunately belongs to the past and where the ads
will not be published because of the reason I already explained.
Well, in fact there are more ezine ad co-ops that promise you to publish your ad in BestNews Marketing Gazette, but some of them I cannot take into consideration. Half of the ezines they promise to publish your classified ad in … are no longer published since months or even years ago. I am not talking about the scammers I already warned you.
I am talking about serious ezine ad co-ops and that’s why I am really disappointed.
Maybe their owners have some serious reasons for not updating their co-ops and selling what they will never be able to provide …
I am not going to name the co-ops here. It’s your turn to take care and open your eyes before deciding to buy ezine ads.
Anyway, take care and when you will purchase classified ads again, be sure not to choose a group that includes BestNews Marketing Gazette.
Today’s article contains three tips for advertisers who purchase advertising space from ad co-ops at lower prices but under the condition of subscribing to the ezines that will publish their ads.
There is nothing wrong to buy such ezine advertising but you always have to take care to avoid 3 sure ways of losing your money.
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Mistake # 1
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Buying advertising space from ad co-ops that promise you to publish your ad in ezines that are no longer published or from ad co-ops that show fake figures for the subscribers count.
Usually this is the worst situation and it’s more difficult to avoid because you need more information.
Bookmark this blog, read it from time to time and you’ll get the information you need.
Since you are required to subscribe to the ezines, another mistake is not to read your correspondence. When you buy this type of advertising, after submitting your classified ad and paying, your work is not finished. You still have a task to complete. Some of the publishers will ask you to confirm your subscription to their ezines. If you don’t confirm, then your ad is not published.
Warning no.1: It’s not enough to read the correspondence that arrives in your Inbox. Some of the publishers messages may arrive in your Bulk/Spam filter.
Warning no.2: It’s not enough to read the correspondence that is sent to you within one or 2 days after placing the order. Some publishers may send you their confirmation request later. Ezine publishers are human beings as you are. They may have offline jobs and their schedule may allow them to deal with the new subscribers only on weekends. This is just an example, not necesarry the reality. What you have to understand is that a publisher is not a machine waiting for your ad and sending instant confirmation requests to you.
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Mistake # 3
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The third big mistake is to use as subscription email address an address provided by a service provider that censors your correspondence. Don’t stare at the sentence you’ve just read. This is fact. Some providers wrongly believe that they are helping their customers by installing powerful spam filters on their servers. If the publishers’ messages are blocked by the spam filters, you don’t get the confirmation requests and your ad is not published.
What is maybe even worst is when you read carefully all your correspondence, and then start complaining that certain publisher never contacted you. Not being aware of the fact that some of your correspondence is blocked and never arrives to you, you may continue your complaining actions causing trouble to honest publishers. When you cause trouble and you’re not right, then you may expect to be called a “trouble maker” and then blacklisted by the publishers.
If you want to make online business, never ever use an email address from the following domain names:
A serious email addresses provider that I recommend you is Google which provides Gmail.com email addresses. A spam filter is installed for your safety, however your correspondence is not blocked but certain messages are sent to the Spam folder and you may check them to see whether they are really spam or not.
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Posted by Adrian Jock
