Ezine Advertising

BestNews Marketing Gazette

Is an ezine published by Cor Hartenberg since June 2001.

Program advertised in the solo ad: AdsHome Ezine Advertising Co-op.

Here are the results of our solo ad published on June 25, 2007.

INPUT DATA

Number of subscribers: 41,400.

Price of the solo ad: US$45.

Number of Unique Visitors: 48.

Number of Sales: 7 (5 on June 25, 1 on June 26 and 1 on June 27)

Gross Volume of Sales: US$120.

Gross Profit: US$75.

PERFORMANCE METRICS

Cost per Visitor: $0.94

Sales per Visit: US$2.5

Conversion Rate: 14.58%

Cost per Action: US$6.43

ROI (Return on Investment): 2.67 - which means that for every dollar spent (on buying the solo ad) I got back $2.67

UPDATE: We have received 3 more visitors, no sale. The last visitor arrived on August 3, after more than one month! The above performance metrics do not change too much.

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Here you can order your own solo ad in BNMG.

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This entry was posted on Monday, July 2nd, 2007 at 12:53 am and is filed under Advertising Campaigns Results. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.