Solo Ads Advertising: Misleading Subject Lines
If you mislead the prospects, you’re shooting yourself in the foot. No normal person wants to buy anything from someone who cheats!
Examples of misleading subject lines…
Example # 1 – Subject lines that start with Re: or Fwd:
Such subject line suggests that there was a previous correspondence with the prospect and indeed this trick has big chances to make the prospect open the email.
However, immediately the prospect sees that you’re just cheating. The email is opened and then immediately deleted. What did you get? A high open rate and a click through rate close to zero!
Example # 2 – “Notification of Payment Received”
An email having this subject line is definitely opened, but what follows…
I remember an advertiser who insisted on promoting a solo ad having such a subject line. I accepted to publish his ad because he was a loyal advertiser and the ad copy of that email said in fact that is not a good practice to use such a subject line!
You don’t want to know the content of the replies I received from some of my subscribers… Shall I mention how many unsubscribe requests I received?
I learnt my lesson and you should learn it too! A misleading subject line is a very bad marketing idea.
To Your Success!
Adrian Jock
P.S. For more interesting ezine advertising tips, you can subscribe free to Ezine Advertising Info newsletter.
P.P.S. Recommended reading: Ultimate Guide to Solo Ads
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Posted by Adrian Jock
