Ezine Advertising

Solo ads advertising is the king of ezine advertising but very few advertisers know how to get the most out of it. Warning: sitting there, doing almost nothing and expecting the results to come will never ever make anyone successful. If you’re willing to understand this basic principle and you’re willing to forget all hype used to grab newbies’ attention (and their money), then keep reading this article.

Let me get straight to the point and tell you a simple truth overlooked by the largest part of the ezine advertisers: if you want to make money right now, on the spot, you’ll never ever get the most out of your solo ads. In plain English, every time you sell something in your adverts, you leave money on the table, which means that you lose money.

Are you confused? Keep reading …

Let’s pretend that you or your copywriter wrote a perfect solo advertisement whose goal is to make readers visit a great landing page where you sell a very good ebook. It looks like an ideal situation, right? Well, even if everything is perfect on your side (it will never be perfect, but let’s pretend that it is so), on the other side there is a complex world which is far from being perfect in the way YOU like (That’s the world of human beings!). That’s why let me tell you what the solo advertising campaign result will be:

1. Some people will not be interested in the topic of your ebook. They will never ever buy your ebook, and you’ve wasted your money promoting your ebook to them.

2. Other people will be interested in your ebook and let’s see what they will do:

* some people will buy your ebook
* for some reason (in the real world, there are plenty of such reasons) some people will save the idea of buying for later. And then most of them will forget about it.
* some people will be undecided (Again, there are a lot of reasons. For example, they don’t know you and they are afraid of not being scammed.)
* other people will decide not to buy it (not everyone buys everything she or he is interested in).

As you can see, and most of you already knew it, many readers of your solo ad will not buy your ebook. You can analyze the possible reasons for not buying your ebook and improve the situation, but a lot of people still won’t buy it, no matter what you’ll do. The main problem is this: you SELL something.

If you want to get the most out of your solo ads, then stop selling. Give something of value for free in exchange of people signing for your own mailing list. Giving away something will remove a lot of blocks. Yes, that’s the key: use the solo ads to build your own mailing list. Then, instead of your one time mailing (the solo advert), you will be able to send multiple mailings, people will know you better, and you will have more chances of selling your stuff.

Of course, this method involves work and won’t make you money on the spot. But in the long run you’ll get much more money than a simple one time mailing. It’s simple math and this is the path all successful internet marketers are following. Think about it …

Now it’s your turn to decide the way it’s gonna be for you.

To Your Success!
Adrian Jock

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Some newbies noticed (or just heard many internet marketers talking) that article marketing is a powerful way of getting free traffic to their websites. And these newbies suddenly started writing ezine articles, irrespective of their knowledge (or lack of knowledge) of the topic they were writing about. Unfortunately, most of the article directories editors are not experts in their niche, but only in their directory publishing guidelines. What’s the result? Many articles flood the market, but their quality is not always as expected.

Let’s explore the ezine advertising niche and see what readers may “learn” from some writers. “If it is on the Internet, it must be true …” is a common wrong conclusion. Some readers learn quickly a weird tip, spread it fast to friends or colleagues, more and more people apply the tip until … everything explodes and then people cry angrily, “Ezine advertising doesn’t work!”

Let’s skip the articles about “enzines” (their writers don’t even know the correct spelling). Let’s skip the articles that don’t have any purpose other than repeating “solo ads” in each sentence only for the sake of trying to rank well in search engines even if the article doesn’t have a clear meaning. Let’s read some tips, so called tips …

So Called Tip # 1 – “Tell in the solo ads the story about how you went from nothing to becoming an expert.”

Facts: Sucessful people usually are busy developing their business and they rarely read articles. Most of the readers of an article are not experts but newbies or average persons who spend their time hoping to discover something new or a solution to their problems.

Conclusion: As a matter of fact, the tip teaches you to lie … This is a no-no in advertising. Unfortunately this tip is very much used by newbies. I’ve seen so many ezine ads telling readers how much money the advertiser earned last month by promoting a certain program, but if you ask the advertiser when she/he joined that program you will be surprised by the answer, “A few days ago, why do you ask?”

So Called Tip # 2 – “People want stories and they want stories about YOU.”

A funny piece of advice related to the first tip. Actually, the truth is that people do NOT care about you unless you’re a famous person. People care about them. Tell them a story about you only if you want to fail. If you want to succeed, tell them how THEIR life can be improved and THEIR problems can be solved.

So Called Tip # 3 – “Before placing an order, ask the ezine publisher these questions …”

It’s very good to contact the publisher before placing the order, but when an experienced ezine advertiser reads the questions the readers of some articles are taught to ask, she/he can only laugh. Here is an example of such question: “How many subscribers does your ezine have?”

Let me give you some practical information taken from real life. If the ezine publisher is professional, then the ezine has its own website, the page containing the advertising packages is easy to be found and contains at least two important pieces of information: the number of subscribers and the prices. If you don’t find such information, you’re not supposed to ask the publisher about them … but to run away. You don’t want to advertise in ezines published by amateurs.

* * *

There are many other so called ezine advertising tips but I didn’t plan to write a novel here … However, I think you already got the point: don’t consider any piece of advice or article as a law that has to be applied. Be a smart ezine advertiser: after reading a certain tip, put yourself in the shoes of the reader who is supposed to read the ezine ad written following that tip.

To Your Success!
Adrian Jock

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Ezine advertising is a powerful advertising tool that has been used by internet marketers since the early days of the Internet. Unfortunately, in their money rush some ezine publishers and ezine ad co-ops owners forgot essential words such as honesty and professionalism and gave a bad name to this popular form of advertising. The purpose of this article is to reveal the biggest sins, in order to help you identify and avoid the sinners.

Fake Subscribers Counts

The price of an ezine ad is based on the type of ad and the number of subscribers an ezine has. The biggest the number of subscribers, the higher the price.

Due to privacy policies, an advertiser is never supposed to have direct access to an ezine subscribers base. Since the advertiser cannot directly check the number of subscribers, some publishers are faced with a big temptation: “What if I claim that I have more subscribers in order to charge more and get higher profits? Nobody will know the truth …”

If you cannot check the subscribers base, then how can you detect such a sinner? By making some simple tests that I will reveal below.

First of all, let’s make an assumption: we don’t waste our time by testing ezines showing a small number of subscribers, right? Even if the number of subscribers is artificially increased le’ts say from 500 to 700, the difference in price will be insignificant. We have to look for the big sharks …

Next assumption: if an ezine has tens of thousands or even hundreds of thousands of subscribers, then that means it is a popular ezine and there have to be a lot of traces on the Internet.

Action: Go to Google and type the ezine’s name in inverted commas. If you get only a few results for that “popular” ezine, a couple of sites mentioning the ezine’s name and some unhappy customers complaining on forums, then there is a big question mark. A popular ezine that almost no one talks about? To get a lot of subscribers you NEED to have a consistent online presence …

Last assumption: if an ezine is popular, then it means that the publisher provides great content.

Action: subscribe to the ezine and read it. If the content is poor, if there are tons of ads, if you never see anything written by the publisher himself/herself, then there is another big question mark: why did so many people subscribe and then stayed subscribed? To get nothing? Come on …

Ezines Not Published Anymore

This second sin belongs exclusively to ezine ad co-ops. Ad co-ops are groups of ezine publishers gathered under the umbrella of an ad co-op owner who sells to her/his customers ad space in all the ezines from the co-op. The ad co-op owner is a kind of ezine ad space broker.

From time to time, some ezines cease to be published, while other ezines just start to be published. Normal life. When an ezine having a big number of subscribers is not published anymore, the broker faces this temptation: “If I remove the ezine from my ad co-op, then the total number of subscribers is significantly decreased and I will have to reduce the prices. What if I don’t remove the ezine?”

If you subscribe to all the ezines from that ad co-op, after a period of time you’ll find out the truth. What if you’re not required to subscribe and you don’t subscribe to the ezines because you don’t have time to read so many ezines as listed by that ad co-op? Well, that’s the catch: this is what the broker hopes!

There is also a simpler way to catch the sinners without wasting too much time: you need inside information from this ezines world. The way is very simple but the information is hard to get.

Let me help you and offer you some information. Here are two really popular ezines, with responsive subscribers, that unfortunately are no longer published since 2008 because their publishers had serious problems in their life: BestNews Marketing Gazette and Boaze Publishing Ezine. Every time when you see someone trying to sell you ad space in these ezines (there are people out there doing it!), just run away. It’s really a shame that these sinners profit like this from the hard work done by the publishers of these two ezines. [By the way, if you ever knew Cor, the publisher of BestNews Marketing Gazette, don't forget him in your prayers.]

Take care!
Adrian Jock

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