Nine months ago I launched Ezines Forum, an unique forum for ezine publishers and ezine advertisers.
It contains tips, articles, free ebooks, all on ezine advertising topic.
Since there are a lot of ezine advertisers, I thought that this is an useful forum where advertisers can learn more, ask questions and improve their skills so that to get better results. Posting on forums is also a great way to advertise for free through the links from your signature.
Now after 9 months all I can say is that I’m disappointed.
Very few people are willing to learn. It’s easier to copy and paste the poorly written ads that I see every day. It’s easier not to learn anything. Finally, it’s easier to … FAIL if this is what they are looking for.
Yes, people are willing to FAIL. They are looking for the FAILURE.
That’s sad, but after all it’s not my business what people are willing to do.
Anyway, soon Ezines Forum will be closed and all the information that is there will disappear.
People are looking for “programs” where they are supposed not to do anything and earn tons of money. Yeah, right!
Some people are asking why there are so many scammers … Well, they will exist as long as there will exist so many people not wanting to learn anything but hoping to become wealthy by doing nothing.
If you’re not one of them, browse Ezines Forum while still exists.
Five months and a half ago I’ve told you that my good friend Cor Hartenberg was forced to stop publishing his ezine.
Despite the fact that his main website is no longer available and the blog where he posted his ezine states very clear that Cor is no longer publishing his ezine (see here: http://bnmg.blogspot.com/), many ezine ad co-ops still take your money and promise that your ad will be published in Cor’s ezine BestNews Marketing Gazette.
Almost half of year has passed since BestNews Marketing Gazette is no longer published, but those guys are so busy taking orders from customers that they don’t have time to update their ezine ad co-ops.
Since this cannot be an acceptable situation, here you have the list of ezine ad co-ops where sometimes you may throw away money when buying ezine ads.
Well, here are two methods for writing better ads:
1) Read other people ads.
When you don’t like a certain ad, then identify what you didn’t like and don’t make the same mistake.
When you like a certain ad, then identify the pattern and try to apply it in your case.
2) Ask other people to comment your ad in order to see what they like and what they don’t like.
Once you find out how other people think you can correct the problems. You’re not writing the ad for YOU, you’re writing it for THE OTHERS!
Let’s start!
Here is an ad submitted by one of your fellow subscribers.
Internet Marketing — I Promise You Peace
As a newbie in internet marketing you need funds, products,
advertising methods, list building, autoresponder, mentor &
a schedule.You get it all here. I give it because I make as
much as you make. Visit: [here was a link]
Read the comments regarding this ad in order to see how other people think and feel free to post your own comments.
Here is what I – as a reader – think about this ad.
1) The first line makes me wonder whether this is a poem or an ad. What’s in it for me – the reader? Peace? Looks like … nothing! If I want to read poems, then I don’t read ads. I feel like wanting to skip this ad and read the next one!
2) The next lines contain an interesting idea. If I, the reader, am a newbie in internet marketing, then I need a lot of things and the advertiser will give them all to me. That’s good.
By the way, since the advertiser talks about more things, then “get it all” and “give it” don’t seem to be the proper language here. The bad language makes me think twice. Can you, the advertiser, be able to be my mentor if you don’t know even basic things?
I have also a question regarding something that is confusing me. Amongst various things, the advertiser says that I need funds and then he tells me that he will give me everything. Will the advertiser give me money too? I’m sorry but I don’t believe it. I don’t know what is the truth but I won’t waste my time to find it. The advertiser has just lost me …
Take care, if you lose my confidence, then be sure I won’t waste my time and click on your link…
3) “I give it because I make as much as you make.”
I, the reader, really don’t care why YOU do something (“I give it because …”) and how much money YOU make. Really … I don’t care about YOU. I, the reader, only care about ME.
That’s the sole truth you must have in mind when you write an ad. If you want me to click on your link then don’t talk about you, your friends, your mentor, your dog or your “anything”. Tell me what is MY advantage. Tell me what I get.
Conclusions:
1) Don’t write only for the sake of writing. Your goal is not to lose the reader’s attention but to grab it.
2) Don’t confuse the reader. If the reader thinks for a second something like “I don’t understand this” or “I don’t believe this” then you lost him or her. It doesn’t matter whether you were saying the truth and only the truth. It simply doesn’t matter.
3) Don’t talk about you, tell the reader what she/he gets. The most important person is the reader, not you.
![[del.icio.us]](http://www.ezineads.info/wp-content/plugins/bookmarkify/delicious.png)
![[Digg]](http://www.ezineads.info/wp-content/plugins/bookmarkify/digg.png)
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![[Google]](http://www.ezineads.info/wp-content/plugins/bookmarkify/google.png)
![[MySpace]](http://www.ezineads.info/wp-content/plugins/bookmarkify/myspace.png)
![[Newsvine]](http://www.ezineads.info/wp-content/plugins/bookmarkify/newsvine.png)
![[Reddit]](http://www.ezineads.info/wp-content/plugins/bookmarkify/reddit.png)
![[Squidoo]](http://www.ezineads.info/wp-content/plugins/bookmarkify/squidoo.png)
![[StumbleUpon]](http://www.ezineads.info/wp-content/plugins/bookmarkify/stumbleupon.png)
![[Twitter]](http://www.ezineads.info/wp-content/plugins/bookmarkify/twitter.png)
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Posted by Adrian Jock
