Ezine Advertising

No matter what type of ezine ads you choose, no matter how good your ezine ad is and no matter how good the product/service/program you promote is, you always have a powerful enemy: the SPAM FILTERS.

If you don’t know how to avoid the spam filters then the email containing your ezine ad may be sent to the intended recipient’s Spam folder or even deleted at the server level.

So what you promote the best product in the world, so what your ezine ad is written by the best copywriter in the world?

If no one receives the email containing your ad, everything is in vain.

Here are a few rules that will help you beat the most powerful enemy of ezine advertising.

Rule # 1 – Never write the subject line of a solo ad or a full line or more using CAPITAL LETTERS.

It is OK to emphasize some of the words by writing them ALL CAPS, but never ever write a whole line ALL CAPS.

Rule # 2 – Always check whether the links from your ad belong to a domain name that is blacklisted or not.

Do NOT wrongly assume that only spammers’ domain names are blacklisted.

You may be surprised to find out that the domain name of your favored program is listed by such a blacklist and as a consequence ANY affiliate link – including yours – is blacklisted too.

A very good tool for this checking is this one: http://lookup.uribl.com

Rule # 3 – You must not use in your ads words and expressions that are penalized by spam filters.

Those words are COMMON words, so don’t think that you never use the same words a spammer would use. The spammers are real people like you and me and they talk the same language. Because of them, you will be surprised to find out that many words
usually found in ezine ads … are penalized by spam filters.

Here are 3 examples:

- amazing
- make money
- financial freedom

You see? How many times didn’t you use these words?

As more such words you use in your ads, the higher your chances to be blocked by spam filters are.

Before starting to write your ezine ad, you NEED to KNOW what words NOT to use in your ad.

Side Note: Never ever mispell the words that are penalized by spam filters.

Many advertisers and PUBLISHERS make this mistake without knowing that the most updated spam filters penalize also this type of NOT PROFESSIONAL writing.

Examples:

m0ney (zero instead of the letter o)
f.r.e.e

This type of writing is called attempt to obfuscate words in spam and is penalized too.

Therefore, mispelling words in spam doesn’t help you to avoid the spam filters and in addition … make your ezine (or ad) look ugly. Not so good, right?

* * *

If you want to DISCOVER much more information YOU NEED in order to be able to avoid the spam filters and have a successful ezine advertising campaign, HURRY UP and get this SPECIAL REPORT:

How to Avoid Spam Filters

Let’s not waste the time. Here is the story…

One day John Doe decided that it’s time to make some good money doing nothing but … scamming people.

While walking on the streets, he told to the first person he met,

“Hey, you, I made a fortune during the last week. Don’t you want me to tell you how I did it?”

“Yeah, sure! Please do it!”

“Easy,” said John Doe, “I cannot do it for free. I invested a lot of time and resources to make this business run. By now I revealed this secret for one hundred bucks, but I like you and I won’t ask you anything but 50 bucks.”

“No way, I’m leaving” said the other.

“OK, OK, don’t go away, here is a rare bird. For you and only for you I will do it for $25.”

“Done! Here is your money and now show me the business plan.”

“Well … I just did it,” said John Doe.

“WHAT?” said the other.

“I’ve just shown you how to start your business. Do what I just did!”

* * *

Well, how was the story? Doesn’t sound this business plan quite known?

Look at all successful programs most people promote these days!

Don’t you know how to recognize such a successful program?

Easy! Visit their website and see what they sell … A book? No way. A certain product? No way. Something useful? Hmmm … No way.

Then what are they selling and you’re buying?

Well, …. NOTHING. They sell NOTHING and people are buying this NOTHING and then start their own business by selling too the same … NOTHING.

I can hear you … “That’s not true!”

Well, you’re right. You’re receiving some things such as:

1) some prewritten ads.

Advantages: you just have to copy & paste and they are original.

Disadvantage: they are poorly written but … who cares about such a minor thing, right?

2) a list of places where to advertise your business

Advantage: you don’t have to waste your time to find places where to advertise.

Disadvantage: the list is very old, you can find it on many places online and … many of the great places listed there … no longer exist. But who cares?

3) finally … a reseller link

Advantage: you don’t have to waste your time by getting a domain name, paying for hosting, copywriting and design.

Disadvantage: many of these links belong to domain names that are … BLACKLISTED, so your ad containing such links will be extremely appreciated …not by intended ezine subscribers but by their … spam folders. But … why should you care about this, right?

Well, how is this? Did you like it?

Just some food for thought …

I have a simple question for you: if each post from this blog contains the SAME article, will you read it each time when I publish it?

The answer that will be given by anyone is NO, right?

Well, then why do you think that copying the SAME ad that thousands of people copied before you … is the way to go? It’s the same thing like in the case of the SAME article published again and again. The readers are not stupid. And even a stupid person will not read something again and again … Maybe two times, three times, but not again and again.

Conclusion

When you join a program that is not very new, do NOT copy the ads recommended in the members area. The readers will not read such ads because they already did it for many times.

I know, you will say that you’re not a copywriter and you cannot afford to pay one … but then let me ask you this: “If you cannot afford to hire a copywriter, then how can you afford to throw away money on advertising that definitely will NOT work?”

On the other hand, let me tell you this:

1) if you copy an advert that thousands of other people used before you or in the same time with you, then your result will be close to zero.

2) if you write your own ad, a not very good one (because you’re not a copywriter), then the result will be this one: some people will not like it other people may like it or may be curious to see what you’re talking about.

What’s the best case? 1 or 2?

If you choose 1, then let me know and I will add you to a special list that will receive the same article each day. Maybe you’ll change your mind …