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    Stop Talking About YOU in Your Ads

    October 31st, 2008

    You know that type of ad that starts like this: “My name is …“?

    The reader of an ad does NOT care who are you. Especially when you’re a John Doe that no one heard about you.

    What about “My friend Ewen Chia …“?

    The reader does NOT care who are your friends.

    By the way, most of the people who use this, even don’t know who is Ewen Chia and for sure Ewen doesn’t have so many friends. Telling LIES is not the way to go!

    Finally, the reader does NOT care what problems you had or still have.

    The reader of an ad cares about how you can HELP her/him.

    The reader cares about how you can solve HER or HIS problems.

    The reader wants to know how you can make HER or HIS life better. Not yours.

    Full stop. Anything else is wasted space, time & money.

    P.S. Don’t you see even the purpose of this post? To help YOU, the READER of this post. Otherwise … you won’t read it!


    Do you want to succeed?

    October 27th, 2008

    Yes, do you really want to succeed?

    I can hear everybody screaming “YEEES!

    In the same time I can see many of you doing actions that scream “NOOOO, we don’t want to succeed.

    You’re very undecided!

    Now I can hear you saying “What are you talking there about?

    Read further and you’ll understand…

    Let’s look at the case of a successful person. For example Bill Gates.

    How did he become successful?

    By knowing nothing about computers and simply copying a software?

    By saying “I don’t know to do this or that“?

    By saying “I don’t have time to do this“?

    No way.

    We can look at how many examples you want. They all are the same.

    You cannot succeed by COPYING.

    You cannot succeed by saying “I don’t know”. If you don’t know, then LEARN.

    You cannot succeed by saying “I don’t have time”. If you don’t have time, stop doing what you’re doing or about a part of it and you’ll suddenly have some time.

    If you want to succeed (but only if you REALLY WANT), then free some of your time that you WASTE, LEARN (educate yourself) and STOP COPYING.

    Let’s remember the topic of this blog: ezine advertising.

    If you really want to earn more than you need for buying some peanuts, then learn as much as you can and stop copying and pasting ads.

    Of course … only if you want to succeed!

    Otherwise you can find a lot of excuses, “I don’t know this”, “I don’t have time”, “This doesn’t work”, etc.

    Listen to this: if you look for all sort of excuses, then … you don’t cheat anyone but YOU.

    One more thing: if you want to tell me about successful people that don’t know what they are doing, they don’t learn, and so on, here is the answer:

    Don’t confuse the word SUCCESSFUL with the word LUCKY.


    How to Avoid Later Troubles

    October 24th, 2008

    Before buying anything online from a seller you don’t know, do yourself a favor in order to avoid further troubles:

    Contact the customer support service and ask a question.

    1) There is no way to contact them before paying?

    If you cannot contact the customer service BEFORE paying, are you sure that you can contact it AFTER you pay in case you need it?

    2) You got no answer to your request?

    If nobody cares about you and within 24 hours you don’t receive a reply to your request for help, why place the order? In order to waste your time later sending again and again your requests for help, then maybe the requests for refund?

    When you contact the customer service, take care and follow these 2 tips:

    1) Don’t ask a dumb question. If the answer can be easily found on the website by anyone, then you may not receive an answer. Not because the seller doesn’t provide a professional service but because she or he wants to avoid further troubles. It is well known that dumb people are trouble makers.

    2) Be sure that you provide for contact an email address that works good. Not an email address where spam filters (or other blockers such as Spam Arrest) are installed. Your goal is to be contacted, right?