Ezine Advertising

The idea to write this article came to me when one of my subscribers sent me a feeback regarding a classified ad he purchased via 2Bucks an Ad.

He said,

“I do believe Ezine advertising is very powerfull. But my short experience with advertisement showed me also that for low price you get low quality results.”

Well, that’s not true!

Low price does NOT mean low quality!

Let me explain you what is the misunderstanding …

How much is the best coffee in the place where you live?

One or two dollar for a cup of coffee, maybe less. Right?

How much is a good car?

Some tens of thousands, maybe more, right?

The cup of coffee is very cheap in comparison with the car. That coffee has a low price, right?

Does this mean that the best coffee is of low quality?

Oops! Best coffee, low quality? That’s a nonsense. Understand the point?

The price reflects the product or service you buy, not another product you have in your mind.

When you buy something … you need to understand very well what you buy.

Let’s go back to that subscriber. He liked very much the low price for the ads, but he didn’t understand very well what he purchased.

That’s why he made mistakes and now he was blaming … the low price!

The fact is that he didn’t understand that he MUST stay subscribed at least until his ad is published and he unsubscribed from the ezines.

Of course his ad was NOT published because he didn’t comply with the rules he agreed and of course that in such situation the result was zero.

What was the problem? The low price? No way.

The problem was that that subscriber didn’t understand what he purchased and his expectations were high.

So, don’t make the same mistake. When you buy something, take care what you buy. It may not be the product or service from your mind and if you still buy it …

It won’t be anybody’s mistake but yours.

Almost 2 weeks ago one of my subscribers spammed me.

Then a few days ago two other subscribers spammed me too.

When I received the last spam email, it seemed to me that I know that message. I checked my archive, I compared the 3 above mentioned emails and here is what I found:

- the emails were sent from 3 different Gmail accounts
- the content of the emails was almost identic
- the holders of these 3 accounts had different IP’s

Then I visited my favored forum and I found the answer to this mistery: recently more Gmail accounts were hacked and the hacker (or the hackers) spammed the people having their email addresses in the Contact List of the hacked accounts.

I read more on this topic and I found out this:

A tool that automatically steals IDs of non-encrypted sessions and breaks into Google Mail accounts has been presented at the Defcon hackers’ conference in Las Vegas.

Oops!

Basically, if you’re logged into your Gmail account and then browse a site infected, a script will harvest your username and password and then that’s it: the hacker will hack your Gmail account.

What’s the solution for this problem?

To throw away your Gmail account? NO!

Last week, Google introduced a new feature in Gmail that allows users to permanently switch on SSL. Secure Sockets Layer (SSL) is the standard security technology for establishing an encrypted link between a web server and a browser.

Here is how you can protect yourself:

1. Log into your Gmail email account
2. Click on “Settings” (at the top of any Gmail page)
3. Set “Browser Connection” to “Always use https”
4. Click on “Save Changes”
5. Log out
6. Log in again and you’re safe.

Now if you look at the link from the Address Bar, you will see that instead of “http” it starts with “https” which means that now your connection is SECURE.

Take care!

Most of you are joining different money making programs because of the promise that you will leave behind a poor or not so good situation and you will become a wealthy person.

Before going straight to the point, let me tell you a short story that is based on a similar dirty trick like the owners of some of those money making programs use to … DECEIVE you.

There was a shop and anyone passing by could read a big banner that said, “50% off on any product“.

Attracted by that banner, many people entered and purchased different things.

The business was booming, the customers were quite happy.

Well, this seems great, right? The problem is that inside the shop, in a corner, very hardly visible, there was a small banner that said, “The 50% sale ended one week ago. All the prices are now regular.”

Oops! How is this trick? Isn’t it DIRTY? Were not the customers deceived?

There is a very similar dirty trick that no one tells you about …

You know the ads that promise you to make thousands of dollars by the end of the week or even to become millionaire by the end of the year?

Click on any link from those ads and scroll down the page that is loading.

At the bottom of the page, where no one reads what’s there, usually there is a link called “Earnings Disclaimer“. Sometimes the font is so tiny that even if you scroll down the page if you’re no longer very young … you may not see the link.

Click on that link and read what follows. You don’t know what’s there, do you? Let me tell you: that page tells you that you WON’T make the amount of money mentioned on the front page of the site or in the ads. The figures are FOR EXAMPLE only.

Here is an example taken from such a program’s website.

The promise from the front page:

“If you really want to start working, from the comfort of your own home, and earn anywhere between $100 and $1275, or more, every single day then you really should read this entire page and take action right away.”

The Earnings Disclaimer page from the same website:

“There is no guarantee that you will earn any money using the techniques and ideas in these materials.”

Of course the whole page usually is written ALL CAPS so that to be hard to read.

How is this?

Let’s make a better Internet and stop promoting such money making programs!