Ezine Advertising

I noticed that a lot of advertisers don’t use ad trackers.

That’s an amateurish way of advertising and let me explain you why is that and what you lose.

Let’s suppose that you buy one solo ad in 2 different ezines having almost the same number of subscribers.

You get the same result in both ezines.

Which ezine was best?

You don’t have any clue, do you?

When you use a proper ad tracker you will be able to separately track the result for each ezine. In this way, you will see how many subscribers clicked on the link from the ad sent to the ezine 1 and how many subscribers clicked on the link from the ad sent to the ezine 2.

You will get such a result (figures are just examples):

Ezine 1 - 10 clicks and 1 sale
Ezine 2 - 75 clicks and 1 sale

These figures tell you the following information:

Ezine 1: 10 subscribers clicked on your link, one purchased your product and 9 subscribers are undecided.

Ezine 2: 75 subscribers clicked on your link, one purchased your product and 74 subscribers are undecided.

It is well known the fact that an ad has to be seen more times before people to decide to buy.

When you advertise again in Ezine 2, you will find there 74 people that were interested by your ad but didn’t decide YET to buy.

When you advertise in Ezine 1, you will find there only 9 people.

In the above example, the ad tracker tells you what you didn’t know but you needed: Ezine 2 is better than Ezine 1.

Got the point? Without an ad tracker you’re a BLIND advertiser.

Many ezine advertisers use ezine ads that contain one or more lines that are written using only capital letters.

They don’t know that …

1. ALL CAPS is considered as YELLING at the reader. Is it good to yell at a person which you expect to read your ad, click on your link and sign up for your program or buy your products?

2. A whole line or more written ALL CAPS is penalized by spam filters. Is it good when a spam filter blocks the email containing your ad and no one gets it and of course no one reads it?

3. Write an ad ALL CAPS and then write it also normally. Then look at both of them and you’ll see that the ALL CAPS ezine ad is harder to read. Visit any serious website and see that no one writes lines and paragraphs ALL CAPS. Why do you think this happens? … Is it good to make your ad hard to read?

Well … now you should already know the answer … It’s very bad to write ezine ads that contain one or more lines ALL CAPS.

Today’s post is not about a letter, dot or slash missing from your link.

I am not talking about lazy people who want so bad to make some money without doing nothing that they don’t even bother to check whether the link they copied and pasted in an online form works or not.

I am talking about something else …

Some ezine advertisers use the non-standard spelling of a link by writing links that start directly with www.

They know that once copied in the address bar of a browser, such link works fine so … they say “why waste my time by writing the standard format that starts with http?”

Well … there is a problem such advertisers missed …

Ezines readers do NOT copy links from emails so that to paste them in the address bar of their browser.

No way.

When a reader is interested by something, she or he CLICKS on a certain link in order to visit the website.

If the link from that email is NOT clickable, some people will copy the link and paste it in the address bar, but many readers WILL NOT do this. Oops!

So … if the link from the email is not clickable, some of the prospects will be lost.

When a link is not clickable in emails?

In case the link is written without http and the reader has a certain email software (some email software make clickable also the links that start directly with www but without http, other software don’t).

Conclusion

If you write the links using the standard format (starting with http) then the links are always clickable.

If you write the links using the non-standard format (without http), then the links are not always clickable and you may lose prospects.

So …

If you don’t use the standard format, then you save two or three seconds but you may lose tens or even hundreds of dollars.

You are the one who always decides what’s best for you …