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    The Best Advertising Method

    March 7th, 2008

    Today I will respond to the question that I’ve seen many times asked on various forums:

    “What is the best advertising method?”

    Before talking about advertising you have to make sure you have a good product/service and a good landing page.

    Otherwise, no advertising will be good for you.

    A good ad can destroy a poor product and a poor landing page can waste all your traffic.

    Now here is the answer to that question: the best advertising method is the one you’re expert at! Is the one you know a lot about it and you know how to deal with everything related to that advertising method.

    I can tell you what is the best advertising method for me. Someone else can tell you what is the best advertising for him.

    No one can tell you what is the best advertising method for you. Only you can answer to this question because only you know your skills.

    For many internet marketers, the best advertising method is writing articles. If my English is poor and I am not a skilful writer, then no one will read my articles … so this method may not work for me.

    For me, the best advertising methods are SEO and ezine ads. But if your SEO skills or your copywriting skills are poor, then these methods will not work for you.

    You got my point?

    You need to analyse what you know better and then apply it. You need to learn a method that you think you can deal with and then apply what you’ve learned.

    Advertising is not a copy & paste or a 5-minute task.

    Advertising is an art.


    Published in Ezine Advertising Info Newsletter on March 7, 2008.


    Is SpinSuccess a Scam?

    March 3rd, 2008

    First of all, what is SpinSuccess?

    According to their website, SpinSuccess is a search engine submission service specialized in “promoting top earning affiliate web sites” that guarantees that they can do the same for you “no matter what type of web site that you use for your business“.

    Here is one of their first statements:

    Here at SpinSuccess, we have been helping our clients gain staggering amounts of search engine exposure since December of 1999.

    If you check WhoIs database you find out that SpinSuccess.com has been created on March 2004. Oops!

    One of their first promises is that “Our team will first manually submit your site to the top 15 search engines“. What exactly are these top 15 search engines in their opinon it’s not very clear. However, they use some logos on their website and you may suppose that the logos belongs to these top 15 search engine.

    Let’s take a look at some of the logos:

    1) DMOZ – this is not a search engine but a directory. More than this, your affiliate website will never be accepted in this directory. Read here DMOZ policy.

    2) Altavista – this is finally a search engine but … Altavista does not have its database of websites but use Yahoo!’s database. So … no one can submit your website to Altavista. Check here and see for yourself.

    3-4) Lycos & Hotbot – Hotbot’s Help page states very clear that “Lycos does not have a website submission form for Lycos Search or HotBot“. No one can submit your website to Hotbot or Lycos …

    5) AOL – AOL uses Google, no one can submit your website to AOL.

    6) About.com – is not a search engine

    No more comments … but a final remark …

    SpinSuccess also states that “in order to ensure indexing, your site must be submitted to the major search engines by hand“.

    Sorry, but that’s a lie. There is nothing wrong to submit your website by hand to the major search engines, but this is NOT a must for ensuring indexing of your website.

    Get a free blog hosted by WordPress, post a few posts for a couple of days and you’ll see that your website will be indexed by Google very soon if your website’s link is inserted in the posts of your blog. Or register with a forum having a high traffic – like Warrior Forum – setup your signature so that to contain your website’s URL, post a few comments on the forum and within a few days your website is indexed by Google. Without ANYONE submitting your website “to the major search engines by hand”.

    Now you decide what is the answer to the question from the title of this article …

    Usually when there is something wrong with a company or program, the people immediatelly start screaming SCAM! Well, in the real world there are more colors than black and white. That’s why I really cannot say that SpinSuccess is a scam. However, what it’s very clear is that they don’t know what they are talking about … or … they mislead the visitors in order to make them buy (not very nice marketing technique anyway).