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    Tips for Advertisers

    February 29th, 2008

    For today here are some copywriting tips that will improve the results of your advertising campaigns.

    1) Don’t exaggerate.

    People are more and more educated and they stopped believing hypes like … you’ve earned tons of money with the help of a certain program that you’ve just joined five minutes ago.

    All hype does is to tell the reader to skip your ad and read the next one.

    2) Don’t tell what is NOT the program/product you advertise.

    The reader doesn’t care what isn’t the program/product you advertise.

    When a salesman is in front of you and talks about a product you’re interested to buy, what do you prefer to hear?

    “With the help of this product you cannot do this, you cannot do that …” and so on?

    Or “With the help of this product you can do this, you can do that …”

    It’s elementary!

    3) Use wisely the limited space you have for your ad.

    Don’t waste the advertising space by telling the people to click on a certain link or to visit your website.

    I have to tell you again …

    People are more and more educated and they know what a link is for. If they want to visit your website, they know that they have to click on that link.

    You don’t need to waste the space by telling them.

    Tell them instead something they do NOT know.

    That’s all for today.

    Have a great weekend!

    Published in Ezine Advertising Info Newsletter on February 29.

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    Posted by Adrian Jock

    Don’t you want your OWN gold mine?

    February 24th, 2008

    Yes, don’t you want it?

    How many times did you purchase advertising space in ezines?

    I don’t know exactly about you … but I can tell you that a lot of people do it …

    So why not be an ezine publisher? Why not sell yourself advertising space? Why not use your own advertising space for your own ads when you need it?

    Publishing an ezine is not very easy but … is not very hard.

    Choose carefully a topic for your ezine and then start publishing.

    Make a publishing plan, search for interesting ezine articles, write your own articles.

    It is not a hard work and after a few months you’ll see the results that will never stop if you continue and always improve your work.

    “There is one thing that is missing” – you may say – “how do I get subscribers?”

    Let me answer: the easiest way is from ad co-ops.

    Join all classified ad co-ops you find and you’ll see your subscribers base growing very quickly with a minimum effort from your side.

    You may still say, “Will those subscribers read my ezine?”

    Here’s the simplest answer that came right away: aren’t you reading my ezine?

    Choose carefully the topic, provide useful information, don’t publish a sea of ads and you’ll see the results!

    What are you waiting for?

    If you need help … I’m always here!

    Published in Ad Co-ops News Ezine on 24th February 2008.

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    Posted by Adrian Jock

    Is 1on40.com a SCAM?

    February 22nd, 2008

    During the last weeks I’ve noticed a certain buzz around 1on40. People discuss about it on forums, people purchase ezine ads for promoting them …

    Let’s see what they promise:

    Promise # 1: “Our service will submit and GET the NUMBER ONE position for any other type of web site on the TOP 40 top engines within 120 days”

    Promise # 2: “Once at NUMBER ONE position we will leave YOUR web site there for 7 days to prove our ground breaking service.”

    Now let’s do a simple math …

    Suppose that today 19 people join and all of them compete for the SAME keyword.

    1on40 promised that each site will remain as No. 1 for 7 days.

    7 days each website x 18 websites = 126 days. This means that the 19th website is outside the 120 days deadline.

    I can continue showing other examples of situations that may occur … but it doesn’t make any sense. If you do the math you see that not even Google can do what they promise unless the math is changed :-)

    Or it may be another explanation: 1on40 staff doesn’t know what Number One means. Maybe by Number One they understand the first 100 positions, or 1,000 positions :-)

    Now answer yourself to the question from the title!

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    Posted by Adrian Jock

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