Ezine Advertising

If you didn’t read the 1st report published on 6th of January
you can read it here.

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For running today’s test I’ve selected the ezine Online Business Opportunities (OBO) published by Valerian Dinca.

Valerian’s ezine was initially named Morning Co~free and then on 5th April 2006 the ezine was renamed OBO. You can check the public archive here.

Let’s search on Google for “Morning Cofree”.

4th result: Essential Team (check the Ezines Group No. 2).

Now let’s search for “MCF Newsletter” (Morning Co~free Newsletter).

On page 2 we find the listing from the ad co-op Ezines United.

Then you can find the listing from AdMistress. The last update was made on September 12, 2007 but it seems that they don’t know yet about the “recent” rename done by the publisher on April 2006!

And finally I found the listing from 10Dollars20Ads (check the Ezines Group No. 9).

Over 21 (twenty one) months have passed since Valerian has changed the name of his ezine and the above ad co-ops owners don’t know yet about this …

Well, this being the second test (not the last), we already have a top of the most OUTDATED ezine ad co-ops and the “winners” are (for the moment): Ezines United & 10Dollars20Ads.

That’s it for today.

Take care!

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Published in Ad Co-ops News Ezine on 20th of January 2008.

Today’s article is again from the real world that is very close to us.

It reaveals the mistakes that maybe YOU’ve made!

It is based on the analysis of the ezine ads published today in Ezine Advertising Info Newsletter.

Let’s see …

Ezine Advertising Mistake # 1

Wasting the advertising space.

When you write a 5 to 7-line ad you have a very small space at your disposal to make the reader decide to visit your website. Within a few seconds the reader will scan the ad and make a decision. Whether to visit your website or to skip your ad and read something else.

Case 1 – saying “My name is John Doe” will not grab anyone’s attention and it is just a waste of space. The readers are interested to find out what you offer them, what benefits they can get, not what is your first name.

Case 2 – using only half or less of the advertising space you have at your disposal. When you can write a few lines about what you offer to the reader, why are you writing only one or 2 lines and that’s all? Do you want to grab reader’s attention by … NOT saying anything?

Case 3 – inserting 2 different website addresses in your ad … though both of them take the visitor to the same website because one website is redirecting the visitor to the second one. Instead of listing some more benefits for the reader … you waste the space by listing the same thing 2 times.

Ezine Advertising Mistake # 2

Writing full lines using only capital letters.

Writing like this … is more difficult to read. Why do you want people to skip your ad? Why do you think that books are not written using only capital letters?

Writing like this … is considered YELLING at the reader. Do you think that someone you yell at will buy something from you?

Writing like this … is a spammer-like way of writing and spam filters don’t like this. Why do you want spam filters to penalize my ezine so that it never arrives in some subscribers Inbox? Don’t you want them to read the ezine including your ad?

Emphasizing one word by writing it using capital letters is recommended if you want to grab reader’s attention. However, if you exaggerate, it’s not good at all. In real life … no exaggeration is good … And ezine advertising is part of the real life!

I really hope this post helps you and next time you’ll write better ads so that your profits increase.

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Published in Ezine Advertising Info Newsletter on 18th of January 2008.

Significant changes were made today to all three ad co-ops grouped under the name Ezine Ad Helper.

Many ezines were removed from the co-ops and there are 2 big consequences: the total number of subscribers for each ad co-op is very much reduced and the same are the prices.

Please find below all the changes.

* EAH Budget Sponsor Ads

The total number of subscribers is reduced from 62,308 to 2,979 (5 ezines), the price is reduced from $29.99 to $9.99.

* EAH Top Sponsor Ads

The total number of subscribers is reduced from 28,110 (5 ezines) to 1,324 (2 ezines), the price is reduced from $39.99 to $14.99.

* EAH Solo Ads

The total number of subscribers is reduced from 12,435 (4 ezines) to 2,069 (3 ezines), the price is reduced from $49.99 to $19.99.

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Published in Ad Co-ops News Ezine on 13th of January 2008.