Ezine Advertising

Winter holidays are just around the corner …

As you well know, there is a type of ezine advertising that is very affordable as concerning the prices, but … is QUITE LIMITED as concerning the available space.

This is the TOP SPONSOR Advertising.

If you don’t book NOW your slots, you may MISS all the advertising space available for December.

CAN YOU AFFORD to miss this month?

Here are some good offers I RECOMMEND you:

1) Top Sponsor Ad published by 12 (twelve) ezines

Readership base: 218,000+ subscribers
Price: $37.85, which means 17 cents per 1,000 subscribers.

2) Top Sponsor Ads published by Ezine Advertising Info Newsletter

Readership base: 900+ subscribers
Packages of 4 top sponsor ads available.
Price per ad: $2.

3) Top Sponsor Ads published by Ad Co-ops News

Readership base: 500+ subscribers
Packages of 4 top sponsor ads availabe.
Price per ad: $1.5

[this post has been initially published in Ezine Advertising Info Newsletter]

I always read customers’ ads I publish in my ezines and quite often there is something to be learned from such reading. Even if you’re not in a proper mood for new acquisitions or involvement into new ventures, you should read ads from time to time. That’s the first lesson for today: read ads not necessarily for buying something or joining a program, but for improving your copywriting skills.

Please pay attention and don’t get me wrong. I am not pretending all ads are good ads. You can learn a lot also by reading not professional or even “No-No” ads. When an ad annoys you, don’t read further. Stop and check why didn’t you like that ad. After finding the reason, you’ve already learnt another lesson: you will never do the same as that advertiser did.

Well, you can say that it’s a waste of time to improve your copywriting skills when you can just copy and paste an ad recommended by a certain guru in his program’s members area. Are you sure?

Using ready-made ads is very easy but … if you really want to succeed you cannot do it at full capacity using the same ads everybody used since “x” years ago when the program you advertise has been launched.

Why do you think that big companies always change their commercials? Isn’t it easier and cheaper to use the same ad year after year? Well … it’s NOT! Repeating the same ad 10 times, 20 times it’s even recommended. However, putting the same ad in front of the prospects for hundreds and thousands of times … is a sure way to damage the image of a business.

That’s the second lesson for today: if you want to successfully promote somebody else’s business, be very careful when you decide to use the ads from the affiliate area. You’d better start learning some copywriting basics.

When I see for example an ad for AutomaticBuilder or Direct Deposit Profits (these are only 2 examples) I cannot stop thinking “You’d better give the money to the poor than wasting the budget like this”. Why is that? Because I’ve seen exactly the same ads for thousands of times. I cannot watch even my favorite movie for so many times … I bet that many advertisers are eagerly waiting for the results of such advertising campaigns and then they blame the publishers or even the ezine advertising itself.

Take care!

[this post was initially published in Ad Co-ops News Ezine]

A new ad co-op has been launched this month: Scoop of News.

I know very well Heather, the owner of this co-op, and she is a very serious ezine publisher.

However, this is the second and the last piece of information presented by Ad Co-ops News about Scoop of News.

Why is that?

Simply because 86% of the subscribers come from one source I refuse to trust: My Increase Newsletter, published by the owner of a “famous” ad co-op: Solo Ads Only.

If you want to know the reason for being so “famous”, you can read the post Solo Ads Only - Don’t Waste Your Advertising Budget.

If you still need more arguments, search for “My Increase Newsletter” in Google. Almost no one heard about an ezine having hundreds of thousands of subscribers! In the very moment I write this post, Google gives you 7 results about this newsletter:

• 2 results show the publisher’s website (normal),

• the next result is the very known third party Zinester (an ezines hosting company) which shows an archive of 3 issues published on December 2005 when “My Increase Newsletter” had … 14 subscribers

• the 4th and 5th result is the company that designed the Solo Ads Only website and logo

• the 6th result is the brand new Scoop of News

• and the last result is the page of an affiliate who copied and pasted a page from Solo Ads Only. By the way, speaking about Solo Ads Only affiliate program, this is a service I highly “recommend”. I’ve tested it a few months ago and I have received the welcome message very quickly … 2 (two) months after filling in the online form. Of course, no “I’m sorry” for this delay. In fact, why to say sorry when you need 2 months for a 5 minutes job, right?

That’s all you can find about an ezine read by so many subscribers. Come on … You can find more information even about a brand new ezine having under one hundred subscribers. Want a proof? Search of “Info2know Newsletter” that is an ezine Lonnie, one of our subscribers, has just started to publish last month. By the way, good work, Lonnie!

That’s all for today.

UPDATE, November 13, 2007: Proving that she is the serious person I knew, not even 24 hours passed and Heather removed My Increase Newsletter from Scoop of News Ad Co-op.

Heather, this is for you. I know from my experience that building an ad co-op is not so easy especially when some of the competitors are not playing correctly. Don’t give up, play correctly, be patient and finally you will succeed. In addition, one of the most important achievements is that you will always dare to look into your customers’ eyes without blushing. Good luck!