Is an ezine published by Dan Groves. The difference between this ezine and any other one is that Solo-Ads Ezine doesn’t contain any content other than solo ads. The subscribers get .05 credit for each link they click on which determines us to say that this ezine is in fact a “paid-to-read emails” program.
Here are the results of our solo ad published on June 25, 2007.
INPUT DATA
Number of subscribers: 41,400.
Price of the solo ad: US$45.
Number of Unique Visitors: 48.
Number of Sales: 7 (5 on June 25, 1 on June 26 and 1 on June 27)
Gross Volume of Sales: US$120.
Gross Profit: US$75.
PERFORMANCE METRICS
Cost per Visitor: $0.94
Sales per Visit: US$2.5
Conversion Rate: 14.58%
Cost per Action: US$6.43
ROI (Return on Investment): 2.67 – which means that for every dollar spent (on buying the solo ad) I got back $2.67
UPDATE: We have received 3 more visitors, no sale. The last visitor arrived on August 3, after more than one month! The above performance metrics do not change too much.