Ezine Advertising

Many ezine advertisers use ezine ads that contain one or more lines that are written using only capital letters.

They don’t know that …

1. ALL CAPS is considered as YELLING at the reader. Is it good to yell at a person which you expect to read your ad, click on your link and sign up for your program or buy your products?

2. A whole line or more written ALL CAPS is penalized by spam filters. Is it good when a spam filter blocks the email containing your ad and no one gets it and of course no one reads it?

3. Write an ad ALL CAPS and then write it also normally. Then look at both of them and you’ll see that the ALL CAPS ezine ad is harder to read. Visit any serious website and see that no one writes lines and paragraphs ALL CAPS. Why do you think this happens? … Is it good to make your ad hard to read?

Well … now you should already know the answer … It’s very bad to write ezine ads that contain one or more lines ALL CAPS.

Today’s post is not about a letter, dot or slash missing from your link.

I am not talking about lazy people who want so bad to make some money without doing nothing that they don’t even bother to check whether the link they copied and pasted in an online form works or not.

I am talking about something else …

Some ezine advertisers use the non-standard spelling of a link by writing links that start directly with www.

They know that once copied in the address bar of a browser, such link works fine so … they say “why waste my time by writing the standard format that starts with http?”

Well … there is a problem such advertisers missed …

Ezines readers do NOT copy links from emails so that to paste them in the address bar of their browser.

No way.

When a reader is interested by something, she or he CLICKS on a certain link in order to visit the website.

If the link from that email is NOT clickable, some people will copy the link and paste it in the address bar, but many readers WILL NOT do this. Oops!

So … if the link from the email is not clickable, some of the prospects will be lost.

When a link is not clickable in emails?

In case the link is written without http and the reader has a certain email software (some email software make clickable also the links that start directly with www but without http, other software don’t).

Conclusion

If you write the links using the standard format (starting with http) then the links are always clickable.

If you write the links using the non-standard format (without http), then the links are not always clickable and you may lose prospects.

So …

If you don’t use the standard format, then you save two or three seconds but you may lose tens or even hundreds of dollars.

You are the one who always decides what’s best for you …

There are 2 cases when you’re asking yourself angry “Why the seller didn’t contact me?” and the sad answer is … because of YOU.

The most common mistake buyers make is to get an email address where a powerful spam filter is installed.

When you get such an email address there are big chances the seller not to be able to contact you.

Installing a powerful spam filter means “No, I don’t want to be contacted.” so … in such case don’t ask yourself why the seller didn’t contact you.

If you’re careful and don’t post your email address on various websites, then the spammers will not know your email address.

Spam filters are for people who are not careful and for people who don’t want to be contacted.

I have the same email address since 2002 and the amount of spam I receive is very limited. So please believe me … you don’t need a spam filter, you only need to be careful.

The second common mistake the buyers make is to pay using her husband’s or his wife’s card but filling the seller’s online form using her or his first name.

If the data you submit don’t match the data from the payment notification, the seller is confused and you may not get what you’ve paid for or you may get it after a certain delay.

The same happens when you submit your data but someone else pays for you.

Or when your PayPal account shows a name and an email address but the data you submit via an online form are totally different. Many people use their business name as the name shown by PayPal.

If John Doe submits his name via the online form and the payment is done by “Company Inc.”, then how do you think the seller will know that John Doe and “Company Inc.” are in fact the same person?

When the payment notification contains different data than the data you submitted, then how can the seller know if you paid or if you’re just one of the persons who didn’t complete the ordering process by paying?

The seller cannot know. So if you do this and the seller doesn’t contact you, don’t be mad on him, but on YOU!

When you pay the price of a product it doesn’t mean that you’ve paid the seller for wasting his or her time by making investigations.

YOU should contact the seller and clarify your position because you started the confusion, not the seller.

Take care!